Marketing on Facebook - What Works?
Nowadays, Facebook is a key component in most business marketing campaigns. Always developing, the new features for businesses, such as paid ads, hash tags and an ever-evolving insight page, can be seen as incredibly useful. However, is this really the case? Recent research has shown that sometimes these new features can actually be harmful to your marketing campaign, and consequently hurt your business.
Google Prepare to Break Banner-Ad Promise
If it wasn’t pointed it out, many of you probably wouldn’t notice, but Google confirmed yesterday that it is now trialling banner ads in their search engine. A sample of which was posted yesterday by @SynrgyHQ
Real-Time App at Celtic Park
How does this sound? Stood in the stands watching your home team playing live, all the other fans around you, cheering and mourning together, depending on which way the score is going. Then coming to your phone is real-time content.
Footballers are Funny Creatures
Footballers have these extravagant lifestyles that it’s very difficult for the average working-class person to understand; many of us could not begin to comprehend earning £30,000 a week. As far as we know they do a bit of running around a pitch, train a couple of hours, go to exquisite clubs and parties and own far too many shoes.
Real Time, Dual Screen, Sports Behaviour...
Real-time, dual-screen, sports behaviour, live blog – four buzz phrases that mean very little to the average lay person yet can thoroughly enhance your sport experiences. Especially, let’s say, during England’s penultimate World Cup qualifying match against Montenegro tonight.
Top Five Footballers You Need to Follow on Twitter
Twitter is a dangerous thing for footballers. A platform where you can express your views on referees, other players, managers and fans – on the internet, where everything goes viral in seconds.
Facebook Changes Promotional Guidelines
It’s important to note that marketing and social media nowadays go hand-in-hand. It would be very difficult for many companies to have a successful marketing campaign and not use the likes of Twitter and Facebook to promote it.
Snack Media seal deal for exclusive NFL.com advertising space
Snack Media are delighted to announce that the company has recently signed a deal with the NFL.com – the official website serving America’s most popular sport – to sell UK digital advertising.
American football resides above baseball, basketball and hockey as the United States’ favourite pastime and the sport has even crossed the pond for several promotional events in the past such as two sell-out events hosted at Wembley Stadium, opening up the spectacle to an entirely new audience ready to enthusiastically engage.
FootballFanCast.com on Sky as Chalobah scores a screamer
Snack Media are delighted to announce that flagship football website FootballFanCast.com graced the LED perimeter hoardings of Leicester City’s King Power Stadium as Sky Sports 1 viewers saw Watford’s Nathaniel Chalobah score one of the goals of the season.
In the 43rd minute, the ball dropped to on-loan Chelsea defender Nathaniel Chalobah 30 yards from goal, just as FootballFanCast.com and its exclusive Twitter hashtag #RealOpinions appeared on the LED perimeter boards.
Snack Media bloggers receive exclusive access to Absolute Radio's 'Lads' Night In'
This week, Snack Media strengthened their partnership with Absolute Radio, by sending four keen bloggers with exclusive access to the UK radio station’s ‘Lads’ Night In’, which took place on Tuesday 5th March direct from Wembley Stadium. This saw them watch the eagerly anticipated Champions League second leg tie between Manchester United and Real Madrid alongside ex-professionals.
Absolute Radio’s Rock ‘n’ Roll Football radio show is hosted by ex-Arsenal striker Ian Wright every Saturday and Wrighty gave listeners the chance to win a place at the next ‘Lads’ Night In’ that specifically took place at the Bobby Moore Club Wembley suite. Absolute Radio listeners got a once-in-a-lifetime chance to win an invitation to the event by donating to the Prince's Trust - Absolute Radio’s chosen charity for the 2012/13 football campaign.
FootballFanCast.com appears live on BBC’s Football Focus
Snack Media are delighted to announce that flagship football website FootballFanCast.com has graced the LED perimeter hoardings of Swansea City’s Liberty Stadium that recently appeared online in BBC’s stellar weekly football offering – Football Focus.
Appearing live on screen in the online edition of Football Focus, FootballFanCast.com and its exclusive Twitter hashtag #realopinions appear constantly between 00:10 and 00:40 seconds and also a couple of times after 05:30.
FootballFanCast.com launches exclusive opinions portal
FootballFanCast.com is delighted to announce the launch of The Fan Opinionator, an exclusive opinions portal on the site that enables ardent football fans to voice their opinion on some of the most talked about subjects that underpin the fabric of the modern game.
Accessible through the main site at FootballFanCast.com/opinions, users are presented with a clean and easily interpretable interface that features a large array of dilemmas that they can submit their opinion on. By taking part, the polls will ultimately result in a collective fans’ stance on each subject, perfectly dovetailing with the identity of FootballFanCast.com as an opinion-led forum.
FootballTransferTavern.com celebrates the January transfer window with brand new sleek design
To celebrate the excitement and exhilaration of the January transfer window, FootballTransferTavern.com has received a makeover, bringing swifter navigation, more stories from across England and beyond and a fresh, sleek look.
Football fans who love a rumour can now experience a series of improvements to the site including an enhanced user experience and a navigation overhaul so visitors can choose their rumour by league encompassing all of the daily action from the Premier League, Football League, La Liga, Serie A, Bundesliga and Ligue 1.
The world’s biggest football club? Social media has the answers
For many years, the rather schoolground-like jibes of ‘my football club is bigger than yours’ has provided many a debate surrounding just who can be considered the pinnacle outfit competing in the sport today.
Whilst many would concede that Barcelona, Real Madrid and Manchester United are in and amongst the clubs competing regularly for the top prizes – and therefore correctly categorised as the most lucrative and popular worldwide, it isn’t just competitiveness alone that can translate as meaningful in determining the world’s biggest club.
How can your brand attract more Twitter followers?
Twitter has established itself as the platform to express opinions, share thoughts and access up-to-date, relevant content.
London 2012: The first ‘social Games’
Approximately four billion people worldwide watched London’s successful hosting of the Olympics - quite an audience for affiliated brands to reach and engage with.