FootballTransferTavern.com celebrates the January transfer window with brand new sleek design
To celebrate the excitement and exhilaration of the January transfer window, FootballTransferTavern.com has received a makeover, bringing swifter navigation, more stories from across England and beyond and a fresh, sleek look.
Football fans who love a rumour can now experience a series of improvements to the site including an enhanced user experience and a navigation overhaul so visitors can choose their rumour by league encompassing all of the daily action from the Premier League, Football League, La Liga, Serie A, Bundesliga and Ligue 1.
The world’s biggest football club? Social media has the answers
For many years, the rather schoolground-like jibes of ‘my football club is bigger than yours’ has provided many a debate surrounding just who can be considered the pinnacle outfit competing in the sport today.
Whilst many would concede that Barcelona, Real Madrid and Manchester United are in and amongst the clubs competing regularly for the top prizes – and therefore correctly categorised as the most lucrative and popular worldwide, it isn’t just competitiveness alone that can translate as meaningful in determining the world’s biggest club.
How can your brand attract more Twitter followers?
Twitter has established itself as the platform to express opinions, share thoughts and access up-to-date, relevant content.
London 2012: The first ‘social Games’
Approximately four billion people worldwide watched London’s successful hosting of the Olympics - quite an audience for affiliated brands to reach and engage with.
Content marketing: 10 tips for getting noticed
Content marketing has experienced something of an explosion in popularity in recent years. Articles, blogs, infographics, whitepapers and online videos have provided businesses with platforms to boost their reach and attract new customers.
Mobile marketing and sports: A match made in heaven?
Mobile marketing in the sports industry is growing at an unprecedented rate - just a cursory glance on Google will tell you as much. But why has it proved so successful?
MoneySavingExpert.com: A content marketing success story
Last week, MoneySavingExpert.com was sold to Moneysupermarket.com for £87 million, netting its founder and chief editor Martin Lewis £60 million in cash and shares - a figure that will rise in the next three years if he meets his targets.
Five copywriting mistakes to avoid
Can you spot the copywriting mistake?
Never underestimate the importance of good copywriting - if you’re initiating a content marketing strategy, you’ll need to make a success of it to achieve the desired results.
Expanding on your content strategy
If your content strategy is viewed only as a marketing application, you may be limiting its potential. Content is part of every aspect of the business in regards to communication. If there is anything said about your company or brand, it is considered content - and that includes tweets, status updates, press releases, blog posts and comments.
What is content marketing and how can it benefit you?
Content marketing throws a wrench in the traditional art of selling a product. Instead of forcing the product in the face of the consumer, content marketing is a strategy that allows the consumer to find the information organically. Through article writing and creative copywriting, businesses are able to communicate with their audience without being too salesy. This strategy of providing information is called non-interruption marketing.
Is incorporating Pinterest into your content marketing strategy a good move?
Now Facebook has rummaged around in its collective pocket for some small change to buy Instagram, everyone is scouring the web for the next big online start up, and many eyes have rested on virtual mood board maker and general collage collator, Pinterest.
Five steps to the perfect content marking strategy
The value of a well-structured content marketing strategy cannot be overstated. An effective method for building brand awareness and loyalty, and consequently drive sales, content marketing is a useful tool no matter the size of your business; however, creating the perfect strategy can be tricky. Here are our top five ways to fine-tune your content marketing strategy:
What to look for in a technical copywriter
A good copywriter can be tough to find these days, but if you deal with a complex subject searching for a good technical copywriter can sometimes feel like hunting for a needle in a haystack. Excellent writing skills combined with technical expertise is the perfect combination and a copywriter’s ability to write interesting, accurate and informative content is highly sought after.
Five reasons your business needs a copywriter
Your new business is very close to your heart - after all, you’ve probably pumped a significant amount of your own money and time into it in a bid to make it work, and therefore want to have a hand in everything. Writing your own website content, corporate emails, press releases and promotional copy is often seen as the perfect way to save some money, but you’re probably not a professional copywriter and that’s the problem. You’re probably asking yourself how hard can it be? Well the answer is actually quite difficult, as the nature and content of your online and social media presence is integral to your business’s success and you may not be able to fully take advantage of the opportunity.
Publishing your eBook on Amazon's Kindle platform
Here's a fantastic article on how to publish eBooks to Amazon's Kindle platform.
I have returned from the fiery abyss of writing my first eBook and uploading it on Kindle, and I bring you this message:
It’s not that bad.
Utilise a content marketing funnel to drive more leads
There needs to be plan and an objective behind your content marketing. While being spontaneous may occasionally work, this isn’t an advised course of action. General content marketing is all well and good, but the requirement for funnels that logically steer readers from an introduction to a sale cannot be ignored. No doubt you’ll want to get started with your content marketing funnel quickly, so consider the following three questions: