Content marketing: 10 tips for getting noticed
Content marketing has experienced something of an explosion in popularity in recent years. Articles, blogs, infographics, whitepapers and online videos have provided businesses with platforms to boost their reach and attract new customers.
Mobile marketing and sports: A match made in heaven?
Mobile marketing in the sports industry is growing at an unprecedented rate - just a cursory glance on Google will tell you as much. But why has it proved so successful?
MoneySavingExpert.com: A content marketing success story
Last week, MoneySavingExpert.com was sold to Moneysupermarket.com for £87 million, netting its founder and chief editor Martin Lewis £60 million in cash and shares - a figure that will rise in the next three years if he meets his targets.
Five copywriting mistakes to avoid
Can you spot the copywriting mistake?
Never underestimate the importance of good copywriting - if you’re initiating a content marketing strategy, you’ll need to make a success of it to achieve the desired results.
Expanding on your content strategy
If your content strategy is viewed only as a marketing application, you may be limiting its potential. Content is part of every aspect of the business in regards to communication. If there is anything said about your company or brand, it is considered content - and that includes tweets, status updates, press releases, blog posts and comments.
What is content marketing and how can it benefit you?
Content marketing throws a wrench in the traditional art of selling a product. Instead of forcing the product in the face of the consumer, content marketing is a strategy that allows the consumer to find the information organically. Through article writing and creative copywriting, businesses are able to communicate with their audience without being too salesy. This strategy of providing information is called non-interruption marketing.
Is incorporating Pinterest into your content marketing strategy a good move?
Now Facebook has rummaged around in its collective pocket for some small change to buy Instagram, everyone is scouring the web for the next big online start up, and many eyes have rested on virtual mood board maker and general collage collator, Pinterest.
Five steps to the perfect content marking strategy
The value of a well-structured content marketing strategy cannot be overstated. An effective method for building brand awareness and loyalty, and consequently drive sales, content marketing is a useful tool no matter the size of your business; however, creating the perfect strategy can be tricky. Here are our top five ways to fine-tune your content marketing strategy:
What to look for in a technical copywriter
A good copywriter can be tough to find these days, but if you deal with a complex subject searching for a good technical copywriter can sometimes feel like hunting for a needle in a haystack. Excellent writing skills combined with technical expertise is the perfect combination and a copywriter’s ability to write interesting, accurate and informative content is highly sought after.
Five reasons your business needs a copywriter
Your new business is very close to your heart - after all, you’ve probably pumped a significant amount of your own money and time into it in a bid to make it work, and therefore want to have a hand in everything. Writing your own website content, corporate emails, press releases and promotional copy is often seen as the perfect way to save some money, but you’re probably not a professional copywriter and that’s the problem. You’re probably asking yourself how hard can it be? Well the answer is actually quite difficult, as the nature and content of your online and social media presence is integral to your business’s success and you may not be able to fully take advantage of the opportunity.
Publishing your eBook on Amazon's Kindle platform
Here's a fantastic article on how to publish eBooks to Amazon's Kindle platform.
I have returned from the fiery abyss of writing my first eBook and uploading it on Kindle, and I bring you this message:
It’s not that bad.
Utilise a content marketing funnel to drive more leads
There needs to be plan and an objective behind your content marketing. While being spontaneous may occasionally work, this isn’t an advised course of action. General content marketing is all well and good, but the requirement for funnels that logically steer readers from an introduction to a sale cannot be ignored. No doubt you’ll want to get started with your content marketing funnel quickly, so consider the following three questions:
10 ways to build Facebook interaction
According to Sysomos (a leading provider of social media monitoring and analytics tools), only four per cent of Facebook pages achieve more than 10,000 followers. Facebook may be big, it may have hundreds of millions of users, but all these individuals are thinly spread across many millions of pages.
What makes a great technical copywriter?
There is huge demand for technical copywriters, and those few who master this skill are guaranteed to be rarely out of work. There is good reason for this – technical copywriting is built on two very different foundations: technical expertise and writing ability. Just like making mayonnaise, technical copywriters have to carefully blend together two ingredients that do not naturally want to combine. In addition, rather than writing for an uninformed audience (common practice for most copywriters), technical copywriters are required to write for individuals who are as (or in many cases more) experienced than themselves. Each point they make, therefore, has to be carefully considered, to avoid leaving the author open to criticism. Consequently, technical copywriting tends to be done by the most experienced writers, the cream of the crop.
The benefits of using a professional copywriting agency
By utilising a copywriting agency such as Snack Media, you’ll find it easier to initiate a conversation with the audience you wish to reach - whether that’s through online, magazines or social media. A successful UK copywriter should have one goal in mind: to create relevant, engaging content that provides a measurable return on investment for their clients. Our copywriting professionals, therefore, are not just great writers - they know the ins and outs of internal communications, marketing and client relations, too.
Copy writing for the web: how digital content differs from print media copy
You don’t need a content marketing agency such as Snack Media to tell you that digital content is different to print media; for starters, one is something tangible you can hold in your hand and the other is floating out there in the electronic ether. But aside from the obvious differences, there are a few technical pointers that need to be considered when writing for the web. Here are some top tips to bear in mind when creating digital content: