It’s official. The 2014 World Cup has become social media’s biggest ever sporting event.
Fever pitch has continued to rise over the duration of the competition, with a record high of over 35m tweets sent out during Brazil’s catastrophic 7-1 defeat to Germany last night.
Which is, of course, massive news for brands, marketers and publishers.
On Thursday July 10th at 12.30pm, we’ll be hosting a live blog discussing the implications of this marriage between sport and social, touching on real-time digital content that has accompanied the action, the rise of dual screening and the highs and lows of #WorldCup2014.
We’ll be joined by a host of industry and media experts including representatives from Snack Media and Sports Revolution.
Don’t forget, you can get involved in the discussion and fire in any questions using #DigiSport. We’ll see you here tomorrow at 12.30pm!
Snack Media have recently acquired the highly respected Arsenal Mania website and forum. One of Arsenal’s largest independent fan sites, it has been one of the go-to places for opinion, discussion and debate for avid Gunners fans from around the globe.
The news coincides with Arsenal officially surpassing the four million followers mark on Twitter today – the most for an English club on the internet and only third on a global scale to Barcelona and Real Madrid. Read More
If 2014 is to be defined by one aspect within the digital advertising space then it looks like it will be the viewable impression. Read More
2013 – The year of the ‘selfie’, Vine and Snapchat.
All of these are short, easy ways to grab somebody’s attention on social media and convey a message in seconds.
Increasingly in today’s world, people are time poor. The rise of Twitter only goes to support this and reinforces a behaviour that is becoming the norm. Read More
Fascinating research was uncovered by statistical goliaths Nielsen last week who revealed that as much as 80 per cent of Twitter’s UK traffic is being contemporarily driven by mobile.
Having long been impossible to ignore for any aspiring business, the latest research now suggests that UK-based Twitter visitors are not simply mobile mad, but they are also more engaged that your average Twitter user. Read More
We are living in the age of the duel-screen, where real-time digital content is a key accompaniment to live sporting events.
Though the live event itself will always take centre stage, live blogs are starting to become an increasingly vital offering from digital agencies. However, what happens when you put the two together?
FootballFanCast.com is delighted to announce its new website re-launch – a bold, fresh statement with a striking look and opinionated tone throughout. You only need to visit the homepage to obtain a flavour of what the modern day football fan is talking about. Read More
Social media is a huge part of our everyday lives, but it is very easy to separate it and think of it as a sub-section, or not real life at all. Read More
The whole foundation of Google is a search engine that can answer people’s questions, now they are expanding so that humans can answer them too. Read More
Last week something amazing happened on Twitter. The best thing I have ever seen seen on the social network; it was very clever, spontaneous and everyone has gone wild for it since. Read More