What makes a great technical copywriter?
There is huge demand for technical copywriters, and those few who master this skill are guaranteed to be rarely out of work. There is good reason for this – technical copywriting is built on two very different foundations: technical expertise and writing ability. Just like making mayonnaise, technical copywriters have to carefully blend together two ingredients that do not naturally want to combine. In addition, rather than writing for an uninformed audience (common practice for most copywriters), technical copywriters are required to write for individuals who are as (or in many cases more) experienced than themselves. Each point they make, therefore, has to be carefully considered, to avoid leaving the author open to criticism. Consequently, technical copywriting tends to be done by the most experienced writers, the cream of the crop.
The benefits of using a professional copywriting agency
By utilising a copywriting agency such as Snack Media, you’ll find it easier to initiate a conversation with the audience you wish to reach - whether that’s through online, magazines or social media. A successful UK copywriter should have one goal in mind: to create relevant, engaging content that provides a measurable return on investment for their clients. Our copywriting professionals, therefore, are not just great writers - they know the ins and outs of internal communications, marketing and client relations, too.
Copy writing for the web: how digital content differs from print media copy
You don’t need a content marketing agency such as Snack Media to tell you that digital content is different to print media; for starters, one is something tangible you can hold in your hand and the other is floating out there in the electronic ether. But aside from the obvious differences, there are a few technical pointers that need to be considered when writing for the web. Here are some top tips to bear in mind when creating digital content:
Online marketing: why tone of voice matters
Online marketers should always use the correct tone of voice when talking to their customers. Most businesses are defined by three things: the way they look, the way they sound and the way they behave - tone of voice is a crucial part of the second of these categories.
Print media copywriting: continuing to thrive
Don’t believe the hype - copywriting for newspapers and magazines is alive and well. While some journalists and marketers have long been predicting the demise of print, you only need to look at the plethora of publications on newsagent stands - not to mention the ever-strong presence of display advertising - to understand that this prediction is at best short sighted and at worst, simply incorrect. Indeed, two of the UK’s best-known newspapers, the Daily Mail and i (the condensed version of The Independent) reported an increase in sales towards the end of 2011 - despite the competition posed online. Meanwhile, tabloids as a whole performed relatively strongly over the course of the year.
Copywriting for marketing
It’s true that the distinction between content marketing and copywriting is occasionally blurred - fortunately, though, the differences can be explained succinctly. Content marketing concerns the development of well-written copy for a marketing purpose - an organisation, for example, publishes an innovative, in-demand report that really stimulates interest. In exchange for this information, it will ask for the reader’s email address and permission to inform them about other developments in the future. Examples include white papers, blogs, viral videos and printed marketing literature.
Content marketing strategy: counting the ripples
In order for content to work there has to be a strategy in place. Strategy enables marketers to measure the effects their content is having, count the ripples each element is making and refine those aspects that are most successful. Of course this doesn’t mean we, as content engineers, have to be completely rigid; a good strategy will allow for flexibility, leaving room to adapt and pursue new, innovative, uncharted avenues and reach fresh audiences.
Article writing: why use a professional copywriting agency?
Article writing forms the core of Snack Media’s copywriting and content marketing operations. Our passion for words, breadth of knowledge and brand awareness skills allows us to consistently produce engaging, authoritative articles for clients across a range of sectors and industries. Our team of professionally-trained journalists specialises in creating and telling stories. Creative-minded and armed with content marketing expertise, our copywriters will produce sparkling articles that are guaranteed to engage with a client’s target readership and deliver a return on investment.
Google Panda update: the end of poor quality content?
Google's Panda update signals the end of poor quality content on the web. Google is conscious of improving people’s browsing experience. In an online world where content is king, it’s become more important to boost the visibility of sites boasting better quality content, and this is the premise behind Google’s Panda update. How to survive post-Panda? In short, your website needs to boast quality, authoritative content.
Copywriting tip that Magento UK e-commerce sites cannot afford to ignore
Copywriting for Magento e-commerce sites in the UK is vital to a sites success - and using an e-commerce copywriter can potentially be highly profitable. Many new magento sites suffer from non-descript, stale product descriptions, just a few tweaks and an injection of creativity from a copywriter can have a markedly positive effect on sales. For a smaller e-commerce portal, this could translate into thousands of pounds of extra income per year. There’s a misconception in the UK that copywriting is complicated - fortunately, though, this couldn’t be further from the truth. Some of the most effective tips can be implemented quickly and easily - and there’s one in particular that could make your e-commerce site more profitable in literally hours - a call to action.
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BEKO Mums United gathers momentum
Following the launch of the BEKO Mums United Facebook Page, the family-focused initiative, which promotes a healthy and active lifestyle for children, has received coverage online and on TV.
The fan page that has been created and managed by Snack Media, has Kirsty Gallacher as its ambassador, and the Sky Sports News presenter featured on The Alan Titchmarsh Show on ITV1 to promote the campaign.
Snack Media drive launch of BEKO Mums United
Snack Media, along with Sports Revolution, has worked closely with leading appliance manufacturer BEKO to launch a new family-focused initiative promoting a healthy, active lifestyle for children. ‘BEKO Mums United’ features a new Facebook community for parents wanting to help their kids stay fit and healthy by enjoying sport.
Swansea v West Brom
Saturday 17th September will always go down in Swansea City’s history as it was the day that the Welsh club secured their first victory in the Premier League. It was also the day when Football FanCast was featured on the boards at the Liberty Stadium with their new artwork.
Swansea had failed to score in their opening four games of the Premier League season, but after waiting a month for just one goal, the Swans bagged three against West Brom, with Football FanCast on the boards for the third.
The FootballFanCast and 188BET Giveaway – Proper Prizes for Proper Fans
188BET have teamed up with popular sports website FootballFanCast.com to offer fans across the country a staggering pool of fantastic football prizes.
The prizes on offer include money-can’t-buy opportunities to play football on the hallowed turf of Stamford Bridge, Anfield or The Reebok Stadium or getting access to an exclusive backstage tour at one of the club’s training grounds. As an official partner of Bolton Wanderers FC, Chelsea FC, Everton FC and Liverpool FC, 188BET’s huge range of prizes also includes hospitality and VIP packages at games, match tickets, ground tours and merchandise.
Qustodian Sports in the Press
With Qustodian Sports launched by Snack Media to consumers in the UK this month, various online media have picked up on this revolutionary mobile fan channel that offers brands a unique way to conduct mobile marketing.
Qustodian Sports gives users Football, Rewards and More on their mobile. Football content is provided by FootballFanCast.com and Snack Media's network of football sites, while brands such as npower, the first company to run a campaign on Qustodian Sports, provide users with branded messages that they are paid to interact with.
Snack Media hits Top 40 Sports Sites in the UK!
Following tremendous growth over the past year, the Snack Media network of websites has broken into the Top 40 sports sites in the UK for the first time. Led by its flagship website FootballFanCast.com, the Snack Media network of 25 sports sites, that also includes FootballTransferTavern.com, is now at number 36.
These statistics have been provided by comScore - a global leader in measuring the digital world and a preferred source of digital business analytics. This position within the Top 40 is a good indicator of the growth that the Snack Media network has achieved in recent months and that has been forecasted to be continued in the near future.
Robbie Savage Baby Scan Video - Exclusive to FootballFanCast.com
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The photograph, exclusively released to us at FootballFanCast.com, has already caught the attention of the football fans from around the globe. As you will see in the scan you can just make out the image of former player.
Snack Media Writer's Agreement
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