Don’t believe the hype – copywriting for newspapers and magazines is alive and well. While some journalists and marketers have long been predicting the demise of print, you only need to look at the plethora of publications on newsagent stands – not to mention the ever-strong presence of display advertising – to understand that this prediction is at best short sighted and at worst, simply incorrect.
Indeed, two of the UK’s best-known newspapers, the Daily Mail and i (the condensed version of The Independent) reported an increase in sales towards the end of 2011 – despite the competition posed online. Meanwhile, tabloids as a whole performed relatively strongly over the course of the year.
Print media’s scope is exceptionally wide ranging – from newspapers and magazines to marketing literature and display advertising, and just about everything in between. Its breadth of coverage, and guaranteed impact, means that electronic doesn’t represent the threat that some would have you believe.
At Snack Media, we recognise the importance of paper’s tangibility. It is something physical that you can (large display advertising aside) pass to somebody. It has meaning. That something, though, needs to possess value – and that’s where our print media copywriters come in. When sparkling, relevant and engaging copywriting for newspapers and magazines is combined with the medium’s physicality (it’s more difficult, say, to dispose of a newspaper than it is to navigate away from a website), the impact can be huge.
It’s not all about copywriting for newspapers and magazines, though. While it’s true that these are the mainstays of the print media industry, they are not the be all and end all. Perhaps a student accommodation provider needs a new brochure written; a drinks company needs some blurb for one of its new products; or a vision-led film director needs a script written. All will need to utilise a professional print media copywriter – someone that possesses a creative mind, a strategic outlook and an unrivalled passion for words.
Copywriting for newspapers and magazines – or any other type of print – isn’t all about words, though. Attention needs to be paid to design and print, with copy needing to go hand-in-hand with the former to achieve maximum impact. At Snack Media, our design team can offer their creative expertise to devise an effective, reward-reaping print media campaign – something that can be achieved alongside our editorial staff.
If you’d like to discuss your print media copywriting requirements in more detail, simply contact us for further information.