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The benefits of using a professional copywriting agency


charlie - 19th January 2012 - 0 comments

By utilising a copywriting agency such as Snack Media, you’ll find it easier to initiate a conversation with the audience you wish to reach – whether that’s through online, magazines or social media.

A successful UK copywriter should have one goal in mind: to create relevant, engaging content that provides a measurable return on investment for their clients. Our copywriting professionals, therefore, are not just great writers – they know the ins and outs of internal communications, marketing and client relations, too.

A professional copywriting agency will assume an all-encompassing role in a content strategy – this will usually involve a face-to-face meeting between a UK copywriter and a client, which will allow the agency to determine their customer’s requirements in detail. Our flexibility and skill set, though, allows us to join the creative process at any stage – from defining that all-important tone of voice to writing and publishing a high-priority press release to a fast turnaround time.

At Snack Media, our copywriting team has an insatiable love of words. This passion is combined with our professionalism in terms of brand awareness, strategic outlook and unrivalled attention to detail. Further, our knowledge and experience of the media sector allows us to work on every conceivable platform, from advertorials and news feeds to web copy and social media.

Our UK copywriter team are experts on copy fundamentals, too. We insist on the highest standards in terms of spelling and grammar, are well versed in developing tone of voice guidelines, and have, collectively, years of experience in newspaper journalism, marketing campaigns, SEO and advertising.

A leading copywriting agency will have a proven track record when it comes to devising content for some of the world’s leading brands. A background in journalism and marketing, combined with thorough experience across different sectors and industries – from news, sport and travel to business, gaming and entertainment – allows us to produce sparkling, authoritative copy across a range of media channels.

The team of journalists at a leading copywriting provider will be backed up by the agency’s management team – which will boast a wealth of experience in internet marketing and site optimisation. These senior executives devise content audits for clients’ websites to ensure that future content is fully optimised – something that ultimately leads to higher search rankings in search engines and directories.

It is this two-pronged approach, plus the ability to join the creative process no matter how much background work has been done, that makes the perfect copywriting agency team. If you’d like to find out more about Snack Media’s content and copywriting services, please contact us for further information.

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