What is content marketing and how can it benefit you?
Content marketing throws a wrench in the traditional art of selling a product. Instead of forcing the product in the face of the consumer, content marketing is a strategy that allows the consumer to find the information organically. Through article writing and creative copywriting, businesses are able to communicate with their audience without being too salesy. This strategy of providing information is called non-interruption marketing.
Is incorporating Pinterest into your content marketing strategy a good move?
Now Facebook has rummaged around in its collective pocket for some small change to buy Instagram, everyone is scouring the web for the next big online start up, and many eyes have rested on virtual mood board maker and general collage collator, Pinterest.
Five steps to the perfect content marking strategy
The value of a well-structured content marketing strategy cannot be overstated. An effective method for building brand awareness and loyalty, and consequently drive sales, content marketing is a useful tool no matter the size of your business; however, creating the perfect strategy can be tricky. Here are our top five ways to fine-tune your content marketing strategy:
Snack Media wins Freedom Destinations content marketing account
Snack Media’s content division has secured an exciting new deal with Freedom Destinations, which involves the delivery of bespoke news stories and travel features.
Beginning on Friday (20th April), Snack’s editorial team will manage and produce copy for the Hertford-based company, which consists of three brands: the flagship Freedom Australia and New Zealand, Freedom Africa and Freedom Asia.
Snack Media online marketing campaign boosts Elemonator’s profile
Snack Media’s efforts in publicising an innovative flash game has resulted in the title climbing towards the top of memecounter.com’s Advergames Chart.
EmptyLemon’s Elemonator, which allows gamers to assume the role of a young IT professional battling against the false promises of recruitment agents, has climbed to fourth in memecounter.com’s Advergames Chart.
What to look for in a technical copywriter
A good copywriter can be tough to find these days, but if you deal with a complex subject searching for a good technical copywriter can sometimes feel like hunting for a needle in a haystack. Excellent writing skills combined with technical expertise is the perfect combination and a copywriter’s ability to write interesting, accurate and informative content is highly sought after.
Five reasons your business needs a copywriter
Your new business is very close to your heart - after all, you’ve probably pumped a significant amount of your own money and time into it in a bid to make it work, and therefore want to have a hand in everything. Writing your own website content, corporate emails, press releases and promotional copy is often seen as the perfect way to save some money, but you’re probably not a professional copywriter and that’s the problem. You’re probably asking yourself how hard can it be? Well the answer is actually quite difficult, as the nature and content of your online and social media presence is integral to your business’s success and you may not be able to fully take advantage of the opportunity.
Adebayor scores in front of Beko Mums United
The Beko Mums United Facebook Page is going from strength to strength, as the number of fans continues to grow and the interactivity from mums increases.
Over the last week the number of fans has now hit 20,000 as more mums and dads are starting to share tips on sport and home life.
Campaign Interview
How can sports marketing utilise social media? This is the question facing brands at the moment and one that might not be as easy to answer as first thought.
Social media and sport are a natural fit, but brands have to find innovative ways to provide fans with an enriching experience.
Publishing your eBook on Amazon's Kindle platform
Here's a fantastic article on how to publish eBooks to Amazon's Kindle platform.
I have returned from the fiery abyss of writing my first eBook and uploading it on Kindle, and I bring you this message:
It’s not that bad.
News
Client: Terrapin What they do: The UK's leading provider of modular buildings, with over...
Utilise a content marketing funnel to drive more leads
There needs to be plan and an objective behind your content marketing. While being spontaneous may occasionally work, this isn’t an advised course of action. General content marketing is all well and good, but the requirement for funnels that logically steer readers from an introduction to a sale cannot be ignored. No doubt you’ll want to get started with your content marketing funnel quickly, so consider the following three questions:
10 ways to build Facebook interaction
According to Sysomos (a leading provider of social media monitoring and analytics tools), only four per cent of Facebook pages achieve more than 10,000 followers. Facebook may be big, it may have hundreds of millions of users, but all these individuals are thinly spread across many millions of pages.
Sports
Client: Livingston Martial Arts What they do: One of the UK's leading suppliers of...
Entertainment
Client: Tucone News What they do: A news portal covering the latest goings-on in...
Snack Media powers Carling Cup final ticket giveaway for Beko Mums United
Beko Mums United, a popular Facebook page managed by Snack Media, launched an exciting competition yesterday (21st February), giving fans of the page a chance to win a pair of tickets to the Carling Cup final on Sunday.
The competition, which closes at midnight tomorrow (23rd February), received approximately 50 entries within the first few hours of going live. To enter, all fans need to do is answer a few simple questions such as ‘does your child play football regularly?’