Snack Media helps drive new EmptyLemon.co.uk site launch
EmptyLemon, a leading IT jobs board, will launch its new website on Monday (27th February), following the completion of a content and programming project by Snack Media.
The revamped EmptyLemon.co.uk will feature a more user-friendly design, a regularly-updated blog and a new careers advice section tailored for IT professionals.
Andrew Kelly, EmptyLemon’s development manager, thanked Snack Media for providing original content and for offering “very useful suggestions” that formed part of the IT jobs board’s SEO and marketing strategy.
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By utilising a copywriting agency such as Snack Media, you’ll find it easier to initiate a conversation with the audience you wish to reach - whether that’s through online, magazines or social media. A successful UK copywriter should have one goal in mind: to create relevant, engaging content that provides a measurable return on investment for their clients. Our copywriting professionals, therefore, are not just great writers - they know the ins and outs of internal communications, marketing and client relations, too.
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You don’t need a content marketing agency such as Snack Media to tell you that digital content is different to print media; for starters, one is something tangible you can hold in your hand and the other is floating out there in the electronic ether. But aside from the obvious differences, there are a few technical pointers that need to be considered when writing for the web. Here are some top tips to bear in mind when creating digital content:
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Online marketers should always use the correct tone of voice when talking to their customers. Most businesses are defined by three things: the way they look, the way they sound and the way they behave - tone of voice is a crucial part of the second of these categories.
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Don’t believe the hype - copywriting for newspapers and magazines is alive and well. While some journalists and marketers have long been predicting the demise of print, you only need to look at the plethora of publications on newsagent stands - not to mention the ever-strong presence of display advertising - to understand that this prediction is at best short sighted and at worst, simply incorrect. Indeed, two of the UK’s best-known newspapers, the Daily Mail and i (the condensed version of The Independent) reported an increase in sales towards the end of 2011 - despite the competition posed online. Meanwhile, tabloids as a whole performed relatively strongly over the course of the year.
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It’s true that the distinction between content marketing and copywriting is occasionally blurred - fortunately, though, the differences can be explained succinctly. Content marketing concerns the development of well-written copy for a marketing purpose - an organisation, for example, publishes an innovative, in-demand report that really stimulates interest. In exchange for this information, it will ask for the reader’s email address and permission to inform them about other developments in the future. Examples include white papers, blogs, viral videos and printed marketing literature.
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