How can sports marketing utilise social media? This is the question facing brands at the moment and one that might not be as easy to answer as first thought.
Social media and sport are a natural fit, but brands have to find innovative ways to provide fans with an enriching experience.
One man who is an industry expert is Josh Robinson, the Director of Creative and Integrated Solutions for Snack Media’s sister company Sports Revolution.
Josh spoke to Campaign Magazine about how the passion that sports fans have for their teams can be redirected commercially via social media.
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