
Snack Summary – How a podcast can transform your awareness and top clubs participating at Kiev FIFA tournament
Podcasting is undergoing something of a revival at the moment, with the simple of...

The World Cup Draw: easy route for England = great opportunity for domestic sponsors
The World Cup Draw on Friday revealed not just a great opportunity for the...

'Tis the Season of Christmas Adverts
In today's day and age, simple TV adverts are no longer enough. Companies are...

The Importance of Brand Ambassadors on Social Media
It is no secret for sports brands and social media users, ambassadors are one...

Emojis and Brands - The Perfect Partnership?
Some ideas are dumb; granted. But all big ideas are dumb in the beginning....

Beko's Marketing Campaign Gets 9/10
When a new campaign is released within a company the idea is to make sure it hits every target. A 360° integrated campaign – social, press, television is what delivers a successful brand campaign.

Is Snapchat the Way Forward for Marketing?
Snapchat is an unusual form of social media. Unlike Twitter, Facebook and Instagram you don’t have a timeline where you can see everything you have sent and received since you signed up; you simply receive an image, usually with some sort of note attached, have a maximum of 10 seconds to look at it and take it all in and then it’s gone. If it had a tag line it would be Carpe Diem

Marketing on Facebook - What Works?
Nowadays, Facebook is a key component in most business marketing campaigns. Always developing, the new features for businesses, such as paid ads, hash tags and an ever-evolving insight page, can be seen as incredibly useful. However, is this really the case? Recent research has shown that sometimes these new features can actually be harmful to your marketing campaign, and consequently hurt your business.

Facebook Changes Promotional Guidelines
It’s important to note that marketing and social media nowadays go hand-in-hand. It would be very difficult for many companies to have a successful marketing campaign and not use the likes of Twitter and Facebook to promote it.