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Snack Summary – How a podcast can transform your awareness and top clubs participating at Kiev FIFA tournament

Snack Summary – How a podcast can transform your awareness and top clubs participating at Kiev FIFA tournament

Podcasting is undergoing something of a revival at the moment, with the simple of...

Freddie Wassell 8th December 2017
The World Cup Draw: easy route for England = great opportunity for domestic sponsors

The World Cup Draw: easy route for England = great opportunity for domestic sponsors

The World Cup Draw on Friday revealed not just a great opportunity for the...

Freddie Wassell 6th December 2017
'Tis the Season of Christmas Adverts

'Tis the Season of Christmas Adverts

In today's day and age, simple TV adverts are no longer enough. Companies are...

Alex Barth 29th November 2016
The Importance of Brand Ambassadors on Social Media

The Importance of Brand Ambassadors on Social Media

It is no secret for sports brands and social media users, ambassadors are one...

Adrien Danjou 19th January 2016
Emojis and Brands - The Perfect Partnership?

Emojis and Brands - The Perfect Partnership?

Some ideas are dumb; granted. But all big ideas are dumb in the beginning....

Cal Byrne 12th June 2015
Beko's Marketing Campaign Gets 9/10

Beko's Marketing Campaign Gets 9/10

Capture1When a new campaign is released within a company the idea is to make sure it hits every target. A 360° integrated campaign – social, press, television is what delivers a successful brand campaign.

Mary Varney 12th November 2013
Is Snapchat the Way Forward for Marketing?

Is Snapchat the Way Forward for Marketing?

snapchat_1Snapchat is an unusual form of social media. Unlike Twitter, Facebook and Instagram you don’t have a timeline where you can see everything you have sent and received since you signed up; you simply receive an image, usually with some sort of note attached, have a maximum of 10 seconds to look at it and take it all in and then it’s gone. If it had a tag line it would be Carpe Diem

Mary Varney 31st October 2013
Marketing on Facebook - What Works?

Marketing on Facebook - What Works?

161859632Nowadays, Facebook is a key component in most business marketing campaigns. Always developing, the new features for businesses, such as paid ads, hash tags and an ever-evolving insight page, can be seen as incredibly useful. However, is this really the case? Recent research has shown that sometimes these new features can actually be harmful to your marketing campaign, and consequently hurt your business.

Mary Varney 24th October 2013
Facebook Changes Promotional Guidelines

Facebook Changes Promotional Guidelines

facebook-logo_mmIt’s important to note that marketing and social media nowadays go hand-in-hand. It would be very difficult for many companies to have a successful marketing campaign and not use the likes of Twitter and Facebook to promote it.

Mary Varney 27th August 2013