Social Media
Expert perspectives on the future of sports media, audience engagement, and high-performance monetisation.
NCAA Tournament continues to turn to social media to spread March Madness
With the increasing number of people watching live sporting events through social media, Turner...
‘Tis the Season of Christmas Adverts
In today’s day and age, simple TV adverts are no longer enough. Companies are...
The Rise of Snapchat Sponsored Lenses
Despite copycats popping up left, right and centre, Snapchat has proven time and time...
Snack Social Summary- WhatsApp is going to look a lot like Snapchat and Facebook’s struggling marketplace feature
WhatsApp taking a leaf out of Snapchat’s book WhatsApp is about to look a...
Snack Social Summary-Periscope’s VIP program and the creation of Snap, Inc.
Snapchat doing the business for NatGeo As well as being the number 1 media...
How brands have reacted to Andy Murray’s Wimbledon title
Andy Murray won Wimbledon for the second time, in a final played against the...
Twitter users celebrate Queen’s 90th birthday
As you know, Queen Elizabeth II turns 90 today. As one of the most...
Is Instagram the next big video platform?
For a couple of months, Instagram has been boosting its video service with the...
How Twitter celebrated its birthday
If you didn’t see the hashtag #LoveTwitter on your Twitter timeline yesterday, you simply...
Snack Social Summary-Facebook pushing for NFL streaming rights and International Women’s Day on Twitter
Facebook gunning for NFL streaming rightsFacebook are reportedly intending to challenge Amazon and Verizon...
DiCaprio finally did it and Twitter rejoiced
Yesterday was the big day of the 88th Oscars ceremony in Hollywood honouring the best films...
How the sporting world reacted to Facebook Reactions
Yesterday, Facebook officially launched ‘Reactions’ for all users. Announced some months ago, this new...
Twitter users celebrate Australia Day
On the 26th of every January, citizens from the Land Down Under celebrate the...
Twitter users remember legend David Bowie
On Sunday, the rock legend David Bowie passed away. The music and fashion icon...
When Snapchat has no pants
To celebrate the 15th No Pants Subway Ride in the US, Snapchat unveiled a...
10,000 characters per tweet – how did Twitter users reacted?
Twitter will soon expand a tweet’s 140 characters limit to 10,000, according to sources....