When a new campaign is released within a company the idea is to make sure it hits every target. A 360° integrated campaign – social, press, television is what delivers a successful brand campaign.
The perfect example of this currently is Beko. Beko have had a brilliant year in terms of marketing and publicising their company. Not only did they have a whole re-launch of their website (which looks pretty smart) and optimised it for mobile, they also launched their new marketing campaign, their biggest campaign to date spending £6m. Beko’s accomplishment in achieving 9/10 on independent consumer review site ‘Reevoo’ was the perfect springboard for their new advertising operation.
Their new television campaign is the base for all the other areas they are using for promotion. Not only are they showcasing their new products through each advert, but again they lead with their Reevoo rating – showing how a simple review can start a ripple effect…
As the advert went to screen, the press went to print. Beko left no stone unturned by making sure that everyone knew about this new campaign and pushed their message of good quality products through consumer reviews. If a review counts for anything, it has to be from the consumers and consequently only validates Beko’s campaign more.
Finally, through social means Beko are growing their fan base through an integrated competitive mechanic and 9/10 wall posts.
It is by committing to a campaign, and being creative and innovative, that shows how a simple consumer review can instore more confidence in a brand. That makes this 9/10 campaign a perfect example of a 360° integrated campaign and an example other companies could look to in the future.
More information Beko’s products can be found at www.beko.co.uk, on Facebook at Beko’s Mums United and on Twitter @BekoUK