Podcasting is undergoing something of a revival at the moment, with the simple of pleasure of listening to audio cutting through all the other attractions vying for our attention online and racking up listeners in their droves. One of the standout benefits of podcasting from a marketing perspective is that the listeners keep coming back week on week, so there is good value in starting one to grow your brand awareness. A regular captive audience could be transformational. Check out the DigitalSport podcast for interviews with some of the most inspiring people who work in digital tech jobs within the sports industry: https://audioboom.com/channel/digitalsport
What's your view on Podcasts? Here's how introducing one into your business marketing plan can increase brand awareness and audience engagement. #podcasts https://t.co/CyFe5DOSV6
— Snack Media (@snackmedia) December 5, 2017
When Campaign magazine asked whether brands should steer clear of the World Cup in 2018 amid controversy surrounding FIFA and concerns over hooliganism in Russia, Rupert Pratt of Sports Digital Agency Snack Gaming weighed in with his expert opinion. He suggested that while there’s no doubt that Fifa’s past is catching up with it, “none of this should stop sponsors and advertisers from benefiting from running official and unofficial campaigns around the event.”
“I still expect a summer full of football related campaigns,” he continued. “Fifa will now be looking ahead to Qatar 2022 and 2026 to tempt a new roster in. I anticipate the vast majority of these to come from brands in emerging markets looking to grow global presence. A major benefit of sponsoring is to aggressively grow your business in the host continent and if the US, Canada, Mexico bid wins, it has potential to revive Fifa’s sponsorship fortunes. 2026 can’t come soon enough.”
Amid controversy, should brands steer clear of the World Cup? https://t.co/I2eAykZh4E pic.twitter.com/yx0B05KMPB
— Campaign (@Campaignmag) December 6, 2017
eSports is only going to get bigger, and the latest development on the ever-more-popular scene is that Dynamo Kiev are to host a FIFA 18 tournament which has attracted the likes of Manchester City, AS Roma, Ajax and Valencia. The Strawberry Fields Cup, as this tournament has been named, will be broadcast on the Game Show TV channel’s YouTube and Twitch pages.
.@dynamokyiven to host @EASPORTSFIFA #esports tournament with @ManCity, @ASRomaEN and @valenciacf sending teams.
Read more ▶️ https://t.co/SI57p4196C#digisport #SportsBiz pic.twitter.com/5Xc7l7cf4R
— Digital Sport (@DigitalSportUK) December 6, 2017
