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Snack Social Summary-NFL loosens on social media policy, Twitter moments now mobile, and Facebook’s “fake news” survey


Mary Varney - 9th December 2016 - 0 comments

NFL backtracked on social media policy, allowing teams to share more content. The corporation implemented a ban on teams sharing GIFs or clips of the games on their social channels during the ‘game window’ which includes an hour after the game has finished, a ban that proved to be extremely unpopular with both the clubs and fans. The clubs can now post up to 16 videos on their social accounts on game day (up from a previous 8) and 5 Snapchats of live-game action.

 

Instagram is trying to keep their platform positive by giving the users the opportunity to like or block comments. The ability to block comments has been available to some users but has now been officially rolled out, limiting conversation on the channel if the user desires. The additional feature will allow users to like other users’ comments.

 

The story-telling ‘Moments’ feature on Twitter has now been brought to mobile. When Moments was first launched you could only view them on your phone. Now, Twitter allows you to add any tweets you like to your Moments on the move. It has to be said that this update has taken a while to reach their mobile-only users.

https://twitter.com/twitter/status/803682268472446976

 

Facebook has been bombarded with criticism over ‘fake news’ – the platform has been accused of letting fake news run rife during large political campaigns (Brexit & US Presidential election) which could have influenced voters. It is now believed that the platform is testing a user survey tool in order to fight this – a number of select users have seen survey questions where they have asked readers to rank on a scale of 1-5 to what extent they believe a headline is misleading a user:

https://twitter.com/_tomaf/status/804781844105461760

 

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Mary Varney

Mary is a Senior Account Manager at Snack Media. Follow her on Twitter @varns_social

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