nfl
Expert perspectives on the future of sports media, audience engagement, and high-performance monetisation.
America’s Special Sporting Relationship with the UK
This weekend will see the first two Major League Baseball games played in Europe...
How the Snack Media Ad Network helps publishers overcome the same challenges that every business face
The Snack Media Ad Network monetises a variety of websites – from some of...
The rise of esports within sports franchises
For the longest time the only similarity between football and video games was the...
Snack Summary – Nike releases ‘Nothing Beats a Londoner’ ad campaign
Last week Nike released their new advertising campaign produced by Wieden & Kennedy. Within...
How different sports target their audience
Fans across the globe have certain tastes and preferences when it comes to sports...
Snack Summary: Google releases top-trending searches of 2017 and Verizon agrees deal with the NFL
This week Google released its top-trending searches of 2017. Sporting events from around the...
Snack Summary-Digital Sport talk about US Sports and YouTube launches Reels
Last Week’s Digital Sport London event taught us a few things about US Sport....
Snack Summary-Amazon and NFL
Amazon’s third-quarter report released this week showed us that the e-commerce giant has a...
Snack Social Summary-Shopify continues to integrate with Instagram, PFA and Snack Media create partnership
Shopify this week announced further integrations with the world’s leading visual social platform, Instagram....
Snack Social Summary-Twitter increases character limit and Facebook signs multi-year deal with the NFL
Twitter this week released plans for a global test of raising their iconic 140...
How the NFL uses fan engagement tools to build awareness about the International Series
The National Football League (NFL) is one of the biggest sports organisations in the...
Snack Social Summary- Chinese Football fans heavily influenced by official club sponsors and Instagram adds new features to stories feature
The Red Card+ Report, showed today that 65% of Chinese football fans intend to...
The NFL has found a willing home and partner in the UK
It’s finally here the 2017 NFL season. The 98th in its history has kicked...
Snack Social Summary-Nike and Adidas battle out for Odell Beckham Jr. endorsement deal, social media streaming questions, and Schalke’s new method for payment
Brands are prepared to invest heavily to have influential sports stars wearing their products, and...
Snack Social Summary-NFL testing virtual reality simulators to help referees plus Chinese Twitter reaches deal with league to stream games
The NFL have released that they will be testing new technology for training officials,...
Snack Social Summary-NFL loosens on social media policy, Twitter moments now mobile, and Facebook’s “fake news” survey
NFL backtracked on social media policy, allowing teams to share more content. The corporation...