Snack Social Summary-Shopify continues to integrate with Instagram, PFA and Snack Media create partnership

Snack Social Summary-Shopify continues to integrate with Instagram, PFA and Snack Media create partnership

Shopify this week announced further integrations with the world’s leading visual social platform, Instagram. The aim is to facilitate even more sales for its many users and suppliers. Selected merchants will be able to tag their posts with the products they depict. Using Instagram allows Shopify to take advantage of a visual marketing platform which has an audience of nearly one billion.

Snack Media this week announced their new digital media partnership with the Professional Footballers’ Association of England and Wales (PFA). As part of the partnership for the forthcoming three seasons, Snack Media will be helping to revamp their monthly awards and give more football fans across the UK an opportunity to determine the winner of the PFA Bristol Street Motors Player of the Month Award than ever before.

For this upcoming season, the NFL has signed a range of partnerships with social media and online platforms to stream games. This week saw the first Thursday night broadcast on Amazon Prime’s streaming service. The figures from the game don’t seem to have lived up to expectations and the hype. Just under 400,000 people watched the game for an average of 55 minutes, compared to 14.6m on CBS. About 1.6m Prime viewers did, however, initiate the stream at some point.

Snapchat is launching an augmented reality art platform. Many social media networks are looking to integrate this new technology into their product but Snapchat looks to be making the decision to make a designated platform with the first guest star being Jeff Koons. The news was leaked over the past week, spoiling Snapchat’s surprise, but the project looks to be an exciting development into making AR a creative reality.