Snack Media puts London Pulse on the map as Netball World Cup comes to town

Snack Media puts London Pulse on the map as Netball World Cup comes to town

With the Netball World Cup set to light up Liverpool this Friday, the England Roses will step onto home soil with a Commonwealth Gold under their belt and the World Cup trophy in their sights.

England’s first test comes in the form of the ‘She-Cranes’ on Friday evening at 7pm. Despite the Roses beating the Ugandan side 3-0 back in their December series, they are not to be underestimated, especially with captain Peace Proscovia leading the side.

Standing at 6’3 and a regular for Sunshine Coast Lightning in the Australian Suncorp Super Netball League, the shooter is formidable under the post and will be sure to test the English defence early on.

After YouGov announced that over 130,000 women had taken up netball after the Roses snatched Commonwealth gold in Australia last year, and a record-breaking 28.1m people tuned in to watch the BBC’s coverage of the Women’s World Cup over the course of the course of the month, we find ourselves in a time when women are dominating both the front and back pages of newspapers.

The Vitality Netball Superleague welcomed its first ever London-based franchise last season in the form of London Pulse.

Snack Media were tasked with running the social media for the duration of Pulse’s inaugural season, which involved producing engaging content as well as live reporting home matches.

Over the course of the season, we were able to analyse the way netball fans consume content. By creating bespoke graphics and videos introducing London Pulse to both old and new fans, we built a relationship with this excited and already highly engaged fanbase.

Matchday’s at home saw the highest impressions and engagement rates due to the in depth Twitter commentary and implementation of graphics throughout the day. By live streaming the warm up we offered fans unable to travel to the Copper Box Arena the chance to see the athletes in action from wherever they were.

Impressively the numbers on social media increased by over 160% across all three social media platforms, making it the fastest growing netball club in the VNSL last season. For a relatively young netball club with extraordinary talent, both on and off the bench, and a highly experienced coach leading them into the new season in the form of Samantha Bird, the club will no doubt continue to grow rapidly.

This is not the first time Snack Media has been tasked with covering female sport after the Professional Footballers Association (PFA) chose us to oversee its first ever monthly Awards for the FA Women’s Super League in their 111-year history, further enhancing our status as digital fan engagement experts for millions of sports fans around the globe.

For more information about our work in women’s sport or how to engage your fans, contact adam@snack-media.com