Instagram to be more like Facebook
Definitely the social news of the week, Instagram is integrating an algorithm similar to the Facebook one, so that we see the “moments we care about first”.
The Facebook-owned platfrorm explains this choice on its blog, saying that users miss on average 70 percent of the items in their feeds because the volume of content is too large.
To help users make sure they don’t miss the most interesting content, the order of photos and videos in the feed will be based on the likelihood we’ll be interested in the content, our relationship with the person posting and the timeliness of the post. Unlike Facebook, users will be able to see all posts but they will have to scroll for a long time to see them if they are judged not to be interesting.
Google launches Google Analytics 360
Google has unveiled a new platform featuring 6 webmarketing tools named Google Analytics 360 Suite. With this, the web giant aims to provide more solutions to companies and marketers following customers’ actions and helping to set marketing strategies.
In this package, we find classic Google tools like Google Analytics 360, but also new ones including Google Audience Center 360 (to analyse customers across several channels) or Google Optimze 360 (to run A/B tests).
Say hi to the Google Analytics 360 Suite – built for the enterprise: https://t.co/ofAQh0aHfApic.twitter.com/nZkHM0OC2O
— Google Analytics (@googleanalytics) March 15, 2016
Facebook to provide more profile picture frames
Via his own Facebook account, Mark Zuckerberg shared a promising message about profile picture frames. Launched last year and made famous across the platform by the arrival of the French national flag filter after the Paris attacks, this feature is experiencing great growth with now hundreds of frames.
The feature was used massively in India and in Pakistan last week during the 2016 ICC World Twenty20, to promote peace between two countries. Indeed, Indian cricket fans used the Pakistani frame and Pakistani fans did the same, using the hashtag #ProfilesForPeace.
Before seeing brands’ frames, this story should inspire Facebook to unite more people via this feature.
Something pretty interesting is happening in India and Pakistan on Facebook right now. Last week marked the beginning…
Posted by Mark Zuckerberg on Wednesday, 16 March 2016
Selena Gomez, new Queen on Instagram
Anecdotal or not, Selena Gomez became this week the most followed user on Instagram (69.8 million) dethroning Taylor Swift (69.4 million).
Maybe the opportunity to make a recap of the most followed/liked users on social media?
Instragram:
- Selena Gomez – 69.8 million followers
- Taylor Swift – 69.4 million followers
- Kim Kardashian – 63.9 million followers
Twitter:
- Katy Perry – 84.5 million followers
- Justin Bibier – 77.2 million followers
- Taylor Swift – 72.9 million followers
Facebook:
- Cristiano Ronaldo – 110 million likes
- Shakira – 105 million likes
- Vin Diesel – 98 million likes
