Video has been a key drive for the platform for some time now, but this would take things to the next level: live video of such a premium event is a gap in Facebook’s offering and it looks to be firmly part of Zuckerberg’s plans.
With Facebook Stadium recently launched, a first ever major live tv content deal would complement it very nicely.
— Snack Media (@snackmedia) March 8, 2016
It’s a party that Facebook have been relegated to the fringes of for a while now: Facebook’s user base has been growing steadily older, and moving to offer something that Snapchat’s young audience have really taken to seems a sensible strategy if it’s to avoid getting left behind.
And everyone loves a bit of face-swapping anyway!
— Superhero Of Steel❄ (@SuperheroSteel) March 10, 2016
Despite Facebook’s best efforts to ape some of its functionality, it’s Snapchat that brands continue to flock to when they’re out to launch a new product.
Ben & Jerry’s this week became the latest to debut their new wares on the platform, showcasing three new flavours of its ice cream in 3 scheduled launches on its recently-created profile.
Jay Curley, Ben & Jerry’s senior global marketing manager, explained the decision to make the announcement on Snapchat: “We know enough of our fans are spending time there and the platform is developed enough where we have a good understanding of how best to tell our story and have some fun with our fans.”
— Emma Watson (@EmWatson) March 8, 2016
Global women’s rights organisation Equality Now really pulled it out of the bag on International Women’s Day, creating a stunning campaign in partnership with dating app Happn.
The organisation pushed fake profiles of bruised women to users around the world, her face gradually healing as you paid her more attention by scrolling through her photos. The typical ‘I love socialising with my friends and watching Netflix’ bio normally seen on people’s profiles was also replaced with ‘Half of female homicide victims are killed by their partner or family member.’
Now renowned as an outspoken supporter of UN Women, Emma Watson shared the news that Twitter had developed a new emoji for #HeForShe – a UN initiative to enlist men in the fight for global gender equality.
J.K. Rowling also took to Twitter to show her support for Emma in standing up for women’s rights.
— Digital Trends (@DigitalTrends) March 5, 2016