Snack Social Summary-Twitter’s live events feature hinted at by CFO, Instagram’s suggestions, and transfer deadline day

Snack Social Summary-Twitter’s live events feature hinted at by CFO, Instagram’s suggestions, and transfer deadline day

With Twitter Moments becoming increasingly popular during the summer of sport, it has been spotted by a beady eye Twitter user that the real-time platform are working on a page dedicated to live events. As below Twitter CFO Anthony Noto confirmed the page was being tested to host all their live events – keep watching!

 

Facebook is pushing their advertisers to pick up the pace when it comes to mobile advertising, in a bid to keep more users on the site after clicking on an ad. The idea is not only to improve the user experience but to improve business results by encouraging more businesses to head towards a ‘mobile first’ approach.

 

Instagram is going ahead an doing the one thing Snapchat hasn’t on its stories feature – suggestions. It is a feature we have been waiting for from Snapchat for some time, but it has yet to be developed. Does this put Instagram one step ahead in the “story game”?

 

Snapchat is not resting on its laurels, however, the channel is looking further into the world of data and will start offering its advertisers behavioural targetting for the first time. It is thought this data will be largely based on who the user follows, including industry specifics e.g. footballers. After appearing in the Snapchat Advertising report, the company is yet to back-up the claim officially but as social advertising becomes more and more data obssessed this seems like an obvious move for the platform.

 

Finally, 31st August 2016- Transfer Deadline Day. Football Clubs, Media, Publishers and brands all took to social to commentate on the day. Here are some of our favourite pieces of content below: