Snack Social Summary-Transfer Deadline Day, NFL have created their own Twitter bespoke match centre, and Instagram launches its Hyperlapse App

Snack Social Summary

Our Facebook newsfeed is no longer filled with #ALSIceBucketChallenges and we have all spent the last week realising how unpopular we are on Twitter through them opening their analytics feature up to everyone. Here is a summary of what else is new on social media:

LIVE BLOG: #WorldCup2014 and the power of live content

It’s official. The 2014 World Cup has become social media’s biggest ever sporting event....

Arsenal top Twitter stakes as Snack Media acquire leading fan forum

Snack Media have recently acquired the highly respected Arsenal Mania website and forum. One of Arsenal's largest independent fan sites, it has been one of the go-to places for opinion, discussion and debate for avid Gunners fans from around the globe. The news coincides with Arsenal officially surpassing the four million followers mark on Twitter today - the most for an English club on the internet and only third on a global scale to Barcelona and Real Madrid.

The Viewable Impression - is being seen all it's cracked up to be?

If 2014 is to be defined by one aspect within the digital advertising space then it looks like it will be the viewable impression.

Good Things Come in Snack-Size Packages

2013 – The year of the ‘selfie’, Vine and Snapchat.

All of these are short, easy ways to grab somebody’s attention on social media and convey a message in seconds. Increasingly in today’s world, people are time poor. The rise of Twitter only goes to support this and reinforces a behaviour that is becoming the norm.

The UK is Twitter’s most mobile market in all of Europe

Fascinating research was uncovered by statistical goliaths Nielsen last week who revealed that as much as 80 per cent of Twitter’s UK traffic is being contemporarily driven by mobile. Having long been impossible to ignore for any aspiring business, the latest research now suggests that UK-based Twitter visitors are not simply mobile mad, but they are also more engaged that your average Twitter user.

Capital One Cup Live Blog Event

We are living in the age of the duel-screen, where real-time digital content is a key accompaniment to live sporting events. Though the live event itself will always take centre stage, live blogs are starting to become an increasingly vital offering from digital agencies. However, what happens when you put the two together?