LIVE BLOG: #WorldCup2014 and the power of live content

LIVE BLOG: #WorldCup2014 and the power of live content

It’s official. The 2014 World Cup has become social media’s biggest ever sporting event.

Fever pitch has continued to rise over the duration of the competition, with a record high of over 35m tweets sent out during Brazil’s catastrophic 7-1 defeat to Germany last night.

Which is, of course, massive news for brands, marketers and publishers.

On Thursday July 10th at 12.30pm, we’ll be hosting a live blog discussing the implications of this marriage between sport and social, touching on real-time digital content that has accompanied the action, the rise of dual screening and the highs and lows of #WorldCup2014.

We’ll be joined by a host of industry and media experts including representatives from Snack Media and Sports Revolution.

Don’t forget, you can get involved in the discussion and fire in any questions using #DigiSport. We’ll see you here tomorrow at 12.30pm!

Snack Media Live Blog