It’s official. The 2014 World Cup has become social media’s biggest ever sporting event.
Fever pitch has continued to rise over the duration of the competition, with a record high of over 35m tweets sent out during Brazil’s catastrophic 7-1 defeat to Germany last night.
Which is, of course, massive news for brands, marketers and publishers.
On Thursday July 10th at 12.30pm, we’ll be hosting a live blog discussing the implications of this marriage between sport and social, touching on real-time digital content that has accompanied the action, the rise of dual screening and the highs and lows of #WorldCup2014.
We’ll be joined by a host of industry and media experts including representatives from Snack Media and Sports Revolution.
Don’t forget, you can get involved in the discussion and fire in any questions using #DigiSport. We’ll see you here tomorrow at 12.30pm!