Andy Murray won Wimbledon for the second time, in a final played against the Canadian Milos Raonic. The British superstar didn’t hide his pleasure to win this title he has waited three years to regain. His triumph has been intensively relayed on social media and the exposure created by the brands and sponsors has been incredible.
Under Armour
After Andy Murray signed a four-year kit deal with Under Armour back in 2014 worth £15m, the British is the best-known individual sportsman the company has worked with outside America. The tweet from Under Armour is one of the most creative and it is not a surprise it is one the most retweeted tweet about Murray’s win. The sportswear sponsor created an image made of pictures from tennis fans celebrating the victory.
The crown returns to the King.
Congrats on your second #Wimbledon title, @Andy_Murray. #RuleYourself#MurrayWILLpic.twitter.com/2XxbtseAsZ
— Under Armour (@UnderArmour) July 10, 2016
Jaguar
Jaguar congratulated their brand ambassador with the hashtag #FeelWimbledon, the activation hashtag they’ve used for their campaign throughout the whole tournament.
The crowd erupts! Unrivalled passion on the court from @andy_murray, crowned #Wimbledon Champion 2016 #FeelWimbledonpic.twitter.com/GA0mVbUajI
— Jaguar UK (@JaguarUK) July 10, 2016
Häagen-Dazs
The official ice cream provider of Wimbledon ended their #LoseYourself campaign yesterday with this tweet. It is a series of beautiful portrait of fans enjoying the game or the brand’s ice cream.
Day 14. Centre Court. The nation celebrates as a second #Wimbledon title is secured! #LoseYourself#Wimbledonpic.twitter.com/LLMKnEcAZB
— Häagen-Dazs UK (@haagendazsuk) July 10, 2016
Arsenal F.C.
Even the London club has reacted to celebrate Andy Murray’s victory pointing out the fact he is an Arsenal fan.
First @LewisHamilton ????, now @andy_murray ????. What a day for ???????? @Arsenal-supporting sports stars. Big congratulations! pic.twitter.com/sIuhhj6KVX
— Arsenal FC (@Arsenal) July 10, 2016
Other brands and sponsors participated on social media – we are hoping the same passion for the Davis Cup.
