Print media copywriting: continuing to thrive

Print media copywriting: continuing to thrive

Don’t believe the hype – copywriting for newspapers and magazines is alive and well. While some journalists and marketers have long been predicting the demise of print, you only need to look at the plethora of publications on newsagent stands – not to mention the ever-strong presence of display advertising – to understand that this prediction is at best short sighted and at worst, simply incorrect.

Indeed, two of the UK’s best-known newspapers, the Daily Mail and i (the condensed version of The Independent) reported an increase in sales towards the end of 2011 – despite the competition posed online. Meanwhile, tabloids as a whole performed relatively strongly over the course of the year.

Print media’s scope is exceptionally wide ranging – from newspapers and magazines to marketing literature and display advertising, and just about everything in between. Its breadth of coverage, and guaranteed impact, means that electronic doesn’t represent the threat that some would have you believe.

At Snack Media, we recognise the importance of paper’s tangibility. It is something physical that you can (large display advertising aside) pass to somebody. It has meaning. That something, though, needs to possess value – and that’s where our print media copywriters come in. When sparkling, relevant and engaging copywriting for newspapers and magazines is combined with the medium’s physicality (it’s more difficult, say, to dispose of a newspaper than it is to navigate away from a website), the impact can be huge.

It’s not all about copywriting for newspapers and magazines, though. While it’s true that these are the mainstays of the print media industry, they are not the be all and end all. Perhaps a student accommodation provider needs a new brochure written; a drinks company needs some blurb for one of its new products; or a vision-led film director needs a script written. All will need to utilise a professional print media copywriter – someone that possesses a creative mind, a strategic outlook and an unrivalled passion for words.

Copywriting for newspapers and magazines – or any other type of print – isn’t all about words, though. Attention needs to be paid to design and print, with copy needing to go hand-in-hand with the former to achieve maximum impact. At Snack Media, our design team can offer their creative expertise to devise an effective, reward-reaping print media campaign – something that can be achieved alongside our editorial staff.

If you’d like to discuss your print media copywriting requirements in more detail, simply contact us for further information.

44 Comments

  1. Shawna Konye 6 years ago

    oh cool ! I really love this blog on content marketing in the UK 🙂

  2. Shawna Konye 6 years ago

    oh cool ! I really love this blog on content marketing in the UK 🙂

  3. Author
    Mike Robinson 6 years ago

    It’s unlikely that online content will destroy the market for all print copy, although the impact is clear. For copywriters, however, surely the emergence of the internet was something of a boost?

    • Chris 6 years ago

      Thanks Mike for the comment.
      I agree, print media copywriting is alive and well in the UK and the need for quality copywriters will always be there.
      We have certainly seen an increase in enquiries from website owners and publishers seeking quality unique copy and content. The need for businesses in the UK to increase their social media presence has driven most of our enquiries.
      We now have a team of 40 professional journalists and copywriters working from our London office.

  4. Author
    Mike Robinson 6 years ago

    It’s unlikely that online content will destroy the market for all print copy, although the impact is clear. For copywriters, however, surely the emergence of the internet was something of a boost?

    • Chris 6 years ago

      Thanks Mike for the comment.
      I agree, print media copywriting is alive and well in the UK and the need for quality copywriters will always be there.
      We have certainly seen an increase in enquiries from website owners and publishers seeking quality unique copy and content. The need for businesses in the UK to increase their social media presence has driven most of our enquiries.
      We now have a team of 40 professional journalists and copywriters working from our London office.

  5. Audrey 6 years ago

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  6. Audrey 6 years ago

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  13. Social content 6 years ago

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  15. Chris Tanner 6 years ago

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  16. Chris Tanner 6 years ago

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  17. Jordan 6 years ago

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  19. Bradley 6 years ago

    Cool topic, very relevant now that Google has stopped indexing duplicate content. B

  20. Bradley 6 years ago

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  21. Anna Joneson 6 years ago

    Great writing, thanks for posting.

  22. Anna Joneson 6 years ago

    Great writing, thanks for posting.

  23. We are social 6 years ago

    I am very glad I stumbled accross your blog about copywriting for print media. Very timely, I will be coming back for more.

  24. We are social 6 years ago

    I am very glad I stumbled accross your blog about copywriting for print media. Very timely, I will be coming back for more.

  25. Joshua 6 years ago

    Nice information, thank you to the author. Many thanks and best of luck!

  26. Joshua 6 years ago

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  27. Francis 6 years ago

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  28. Francis 6 years ago

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  29. Rupert 6 years ago

    I enjoy the efforts you have put into this post on copywriting for print media. Really great content.

  30. Rupert 6 years ago

    I enjoy the efforts you have put into this post on copywriting for print media. Really great content.

  31. Charles 6 years ago

    Thanks a lot for the marketing post.Really looking forward to reading more. Charles

  32. Charles 6 years ago

    Thanks a lot for the marketing post.Really looking forward to reading more. Charles

  33. Paul C 6 years ago

    Great post Snack Media

  34. Paul C 6 years ago

    Great post Snack Media

  35. Charlotte Brown 6 years ago

    There seem to be several different techniques used for print media copywriting. Its the difference between a successful marketing campaign and a waste of money.

  36. Charlotte Brown 6 years ago

    There seem to be several different techniques used for print media copywriting. Its the difference between a successful marketing campaign and a waste of money.

  37. NYC 6 years ago

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  38. NYC 6 years ago

    Youre so cool! I dont suppose Ive read anything like this before. So nice to find somebody with some original thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the web, someone with a little originality. useful job for bringing something new to the internet!

  39. Malcom Crayne 6 years ago

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  40. Malcom Crayne 6 years ago

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  41. R P 6 years ago

    Very useful piece of information. I am happy that you just shared this with us. Copywriting agencies usually don’t share such valuable information. Rodger

  42. R P 6 years ago

    Very useful piece of information. I am happy that you just shared this with us. Copywriting agencies usually don’t share such valuable information. Rodger

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