The 2015 London Digital Marketing Show has been and gone. And with the truckload of information on offer ranging from social listening to mailing provider systems, there was some real game changing insight from some of the very special guests.
A hotbed of digital information as well as an impressive line-up of the who’s who in digital media culminated in some very apt and appropriate tips to increase brand awareness and promoting brand engagement. Here are five points that we took from the show.
1. Brands/companies/organisations are only as good as their digital engagement with their consumers/customers/fans
Now we’ll hear from @yomdel about driving conversion online through real-time customer engagement @DMSLDN #DMS2015 pic.twitter.com/7uAU8Vylx4
— Snack Media (@snackmedia) November 18, 2015
“Assistants are there to help customers in store. Who’s there to help customers online?” @yomdel at @DMSLDN #DMS2015
— Snack Media (@snackmedia) November 18, 2015
2. You may have the best product of the world but it doesn’t mean anything without knowledge of your audience
Ben Scott-Robinson from @OrdnanceSurvey talking engaging with the heart while delivering to the mind #DMS2015 pic.twitter.com/Syyjjnzred
— Snack Media (@snackmedia) November 18, 2015
“Reach out & find the ppl in love with your product, it’s about getting them to help you move forward” @OrdnanceSurvey @DMSLDN #DMS2015
— Snack Media (@snackmedia) November 18, 2015
3. Despite how hard they may try, Brands don’t create the experience for their consumers, other consumers do
.@fabinuk from @LithiumTech talking “The Power of We” – responsibilities of brands to their customers #DMS2015 pic.twitter.com/tAMN0sMnwL
— Snack Media (@snackmedia) November 18, 2015
“Consumers don’t rely on brands to create their experiences, they rely on each other” @LithiumTech’s @fabinuk @DMSLDN #DMS2015
— Snack Media (@snackmedia) November 18, 2015
4. It’s no point having data if you’ve got no strategy devised in how to use it
First up we have “Winning at Content & Social by Using Data” with @Datifyuk. Standing room only #DMS2015 pic.twitter.com/j5suEcgVGP
— Snack Media (@snackmedia) November 18, 2015
“Most important part before getting data is to have content strategy to determine how you’ll use it” Ben Harper from @Datifyuk #DMS2015
— Snack Media (@snackmedia) November 18, 2015
5. As a brand, you have to give love in your marketing to get love from your consumers.
“You have to give love, to get love” – some very good advice for brands’ digital marketing depts coming from Mr Benmiloud @DMSLDN #DMS2015
— Snack Media (@snackmedia) November 18, 2015
That’s a wrap on the 2015 Digital Marketing Show in London. Until next year…
