Snack Social Summary #129

Snack Social Summary #129

Twitter has drawn attention recently as it attempts to let users get better use out of their allotted 140 characters. Now, when users reply to a fellow tweeter, their username is no longer included in the tweet. While it seems the 140-character limit will stay, at least Twitter is doing what it can to help users expand on their thoughts.

Recently, Twitter has brought its pre-roll advertisements to Periscope videos on the website. The feature will now permit brands “to marry their message with specific broadcasts from creators and publishers” while still keeping control over the design of the ad. As video continues to grow on Twitter, expect the social media giant to keep adding on pre-roll ads in order to connect to the user “at the most relevant moment.”

Snapchat now has a search feature where users can look up Stories publicly shared on the application. A search bar at the top of the screen allows users to type in keywords or usernames to find specific content. This new feature may be a result of the ongoing battle between Snapchat and Facebook, which added a stories feature last week.

Speaking of Facebook, there have been some changes made to the website’s branded content guidelines. Now, more pages are able to share branded content than just verified accounts. Considering most publishers who locked up branded content deals are not verified, this is a smart decision coming from Facebook.