Social media is a huge part of our everyday lives, but it is very easy to separate it and think of it as a sub-section, or not real life at all. Comedians often joke about how your friends on Facebook are not really your friends, and people that follow you on Twitter – well, many of them don’t know you at all. However, just like in real-life there is a certain etiquette that companies should follow on Twitter as they would do face-to-face.
1.Don’t talk @ People
It’s what teachers do in the classroom, it is what parents do to unruly teenagers and it is what power-hungry bosses do to their employees, however, it is not something you would do with a current or potential client. Twitter is all about engaging with people and having conversations. If you want to interact with your followers, then do just that. Post after post aimed at different people is not going to be helpful.
2. Remember everyone is representing your company
Just as you are selling your company on Twitter, your employees are ambassadors of this. Make sure they are aware that social media is not the place for them to rant about other employees or clients – you don’t want all your hard work going to waste.
3.Always be prepared
This motto does not just apply to the boy scouts. You would not walk into a pitch with a client without preparing, so do not be laid-back when it comes to your social media strategy. If you start uploading random posts about nothing in particular it will do more harm than good.
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