Wimbledon – Rolex

Wimbledon – Rolex

The Challenge.

  • Emphasise the longstanding partnership between Rolex & Wimbledon.
  • Ensure media placements reach a qualified audience with contextual relevance execution.
  • Social amplification where possible

The Campaign.

  • Rolex ‘owned’ Wimbledon across GMS for duration of the tournament
  • 188 articles published – Owned by Rolex
  • Social amplification across FB / Instagram
  • 100% SOV across all creative assets

The Results.

Display: 2.M
Video Impressions: 438K
Video Viewability: 85%
Social Impressions: 9M
Social Reach: 7M