The Challenge.
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Emphasise the longstanding partnership between Rolex & Wimbledon.
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Ensure media placements reach a qualified audience with contextual relevance execution.
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Social amplification where possible
The Campaign.
- Rolex ‘owned’ Wimbledon across GMS for duration of the tournament
- 188 articles published – Owned by Rolex
- Social amplification across FB / Instagram
- 100% SOV across all creative assets
The Results.
