Royal Air Force

Royal Air Force

The Challenge.

The RAF aimed to drive awareness across a 16-24 audience of their recruitment programme for both male and females in the UK.


The Campaign.

For the duration of the 3-month campaign, RAF ran a video campaign across a selection of Snack’s network sites targeting both male and femaleusers separately. A Brand Uplift Study was also deployed pre and post-campaign to analyse the effectiveness of the video campaign in driving awareness of the RAF Recruitment programme.

The Results.

Delivered impression: 4.9M
Total clicks: 11K
Video completes: 4m
Total reach: 2.6M