The Challenge.
The RAF aimed to drive awareness across a 16-24 audience of their recruitment programme for both male and females in the UK.
The Campaign.
For the duration of the 3-month campaign, RAF ran a video campaign across a selection of Snack’s network sites targeting both male and femaleusers separately. A Brand Uplift Study was also deployed pre and post-campaign to analyse the effectiveness of the video campaign in driving awareness of the RAF Recruitment programme.
The Results.
