The Challenge.

To build awareness around our new Football League highlights show on Quest and speak to an engaged Football League audience. This is a new channel that Football League fans would never have ordinarily associated their club highlights to before.

The Campaign.

Activity was targeted towards Football League sites where readers were consuming Football League content and were actively engaged during the season. The campaign was delivered across five formats:

  • Display Media
    • Large Formats
    • Standard Formats
  • High Impact
    • Homepage Takeovers
  • Premium Video
    • Slideaway Pre-Roll
    • Outstream Pre-Roll
  • Native
    • Ticker Tape

The Results.

Display Impressions: 5.8M
Clicks from Display Media: 11,300
Click through rate: 0.19%