PFA – Fans Player Of The Month Award

PFA – Fans Player Of The Month Award

The Challenge.

  • Reach a wider range of modern-day football fans and generate positive engagement and discussion around the awards for the Premier League, Championship, League 1, League 2 and the FA WSL

The Campaign.

  • Bespoke voting hub, including widget embed code for syndication across the web
  • Sponsored editorial and social distribution across Snack Media’s network of sports fans
  • Bespoke news ticker and display on Snack Media network of 500+ websites
  • High quality graphics and videos created in-house

The Results.

Total views on site: 108M+
Total clicks on news ticker: 239K+
Total votes: 1.6M+
Coverage and Social media posts used on BBC, Sports Bible and Club Pages



Within the three year partnership, Snack Media exceeded all contract KPIs year on year across display advertising, social media posts, the hub site and votes. The introduction of the FA WSL vote in the second season saw an additional 122K votes across the two years in what was a successful attempt to help boost brand awareness of the women’s game.