The Challenge.
In line with the launch of the new NBA 2K22 game, 2K wanted to increase awareness across a sports audience, with a specific emphasis on basketball fans and PlayStation gamers.
The Campaign.
For the duration of the campaign, 2K had a significant share of voice across display and video on GiveMeSport, as well as ownership of six bespoke editorial features and a social video incorporating product placement.
The Results.
