The Challenge.

In line with the launch of the new NBA 2K22 game, 2K wanted to increase awareness across a sports audience, with a specific emphasis on basketball fans and PlayStation gamers.

The Campaign.

For the duration of the campaign, 2K had a significant share of voice across display and video on GiveMeSport, as well as ownership of six bespoke editorial features and a social video incorporating product placement.

The Results.

Delivered Impressions: 1.1M
Total Clicks: 3,506
Video Completes: 263k