Heineken – Hammer Heads

Heineken – Hammer Heads

The Challenge.

Activate Heineken’s sponsorship of West Ham Football Club with a multi-platform digital media campaign, raising brand awareness and consumer engagement to reflect leading market position.

The Campaign.

  • Fan activation outside London Stadium at four West Ham games, inviting fans to engage with Heineken by taking part in a heading challenge for a chance to win prizes
  • Microsite build with social feeds and leaderboard of scores
  • Digital Asset takeovers – West Ham official site and Snack Media Network Sites
  • Sponsored editorial on Snack Media’s West Ham network sites
  • Social media posts from the Snack Media network driving awareness of the activation

The Results.

Reach on Twitter: 12m
Visitors to microsite: 4299
Number of participants: 140
Tweets over 4 activations: 200+