The Challenge.
Activate Heineken’s sponsorship of West Ham Football Club with a multi-platform digital media campaign, raising brand awareness and consumer engagement to reflect leading market position.
The Campaign.
- Fan activation outside London Stadium at four West Ham games, inviting fans to engage with Heineken by taking part in a heading challenge for a chance to win prizes
- Microsite build with social feeds and leaderboard of scores
- Digital Asset takeovers – West Ham official site and Snack Media Network Sites
- Sponsored editorial on Snack Media’s West Ham network sites
- Social media posts from the Snack Media network driving awareness of the activation
The Results.
