The Challenge.
To boost awareness, engagement, interaction and sales for GAME around Black Friday Weekend through an innovative, fun, disruptive and engaging digital campaign that uses a range of audience engagement tools.
The Campaign.
- Multi-channel Black Friday campaign for GAME spoofing Transfer Deadline Day
- Creation and production of social video series starring Harry Redknapp, seeded on Snack Media’s network of sites and social handles
- Bespoke online hub with video content, interactive polls, countdown timer, deals carousel, social media aggregator and totaliser
- Bespoke news ticker and display roadblock on Snack Media network
- Editorial transfer debates brought to you by GAME
The Results.
Activity picked up by multiple media outlets
