GAME – Deadline Deals

GAME – Deadline Deals

The Challenge.

To boost awareness, engagement, interaction and sales for GAME around Black Friday Weekend through an innovative, fun, disruptive and engaging digital campaign that uses a range of audience engagement tools.

The Campaign.

  • Multi-channel Black Friday campaign for GAME spoofing Transfer Deadline Day
  • Creation and production of social video series starring Harry Redknapp, seeded on Snack Media’s network of sites and social handles
  • Bespoke online hub with video content, interactive polls, countdown timer, deals carousel, social media aggregator and totaliser
  • Bespoke news ticker and display roadblock on Snack Media network
  • Editorial transfer debates brought to you by GAME

The Results.

Potential campaign Twitter reach: 74m
Display impressions: 10m+
Editorial page views: 21,000+
Clicks from display media: 58,000+
Engagement minutes on the hub: 120,000+

Activity picked up by multiple media outlets