Energy Bet

Energy Bet

The Challenge.

Activate Energy Bet’s sponsorship of Aston Villa Football Club with a multi-platform digital media campaign, raising brand awareness and consumer engagement to reflect leading market position.

The Campaign.

  • Fan activation outside Villa Park, inviting fans to engage with Energy Bet by taking part in a shooting challenge for a chance to win prizes
  • Microsite build with social feeds and leaderboard of scores
  • Sponsored editorial on Snack Media’s Aston Villa network sites
  • Social media posts from the Snack Media network driving awareness of the activation

The Results.

Reach on Twitter: 238,000
Visitors to microsite: 4299
Number of participants: 167
Tweets from activations: 71