William Hill – Against All Odds

William Hill – Against All Odds

The Challenge.

  • Drum up excitement and conversation in the run up to key games in the 2018 World Cup. The curtain raiser of Russia versus Saudi Arabia, the three England group matches and a Brazil focused match. 

The Campaign.

  • Presenter Stevo was tasked with reciting facts under physical and emotional duress – could he succeed #AgaistTheOdds. 
  • Branding was subtle and as organic as possible. William Hill would give Stevo £100 to donate to the Charity of his choice if he succeeded in the Rally challenge before the Semi Final.
  • Across 6 promo videos on Facebook: 600K views
  • The 6 x Hero Video on Facebook: 2.1M views
  • Instagram and Facebook Story Views: 5M Views
  • Added Value: Teaser Trailer and Directors Cut

The Results.

Total Views: 1.2M
Engagement: 10K+
Average VTR: 39.13%