
White Papers

Engagement in 2022
It’s all about engagement in 2022 and how to maximise this to its full potential! Check out the 3 ways we can help to improve this for you.

Cookies
Why cookies are important, what they are and why Google is getting rid of them.

Street Child United - New Charity Partner
In the piece we talk about our new charity partnership with Street Child United, their visions and how we’ll be working with them this year

Seasonal Ad Spend

Black Friday 2021
With Black Friday expected to hit $17 billion in sales this year we’re taking a look at how publishers can get get the most out of the black friday ads.

Post-Pandemic effects of Q4 2021
More online users than ever before, more time spent online and more reasons for companies to advertise. Just a few reasons why the COVID-19 pandemic might actually positively effect Q4.

New Season, New Demand
The digitisation of football has resulted in huge communities of online fans. Brands and agencies can now directly engage with the fans through Snack Media’s network of websites and forums.

First Party Data

Direct Campaigns
Our dedicated sales team have always got an ear to the ground when it comes to major competitions securing direct spend and campaigns for our network.

Viewability
With huge sums of advertiser ad spend being wasted each year we’re doing all we can to improve the value of our publishers inventory by making sure we’re hitting industry benchmarks in areas such as viewability.

DMP
Google Chrome announced the removal of third party cookies by 2022. At Snack Media, we invested in a DMP to safeguard our network’s future advertising revenues.

Video
For publishers, video is much more than just a method to attract readers to their brand. It is also a way to grow a website, improve search engine optimisation and revenues.

Cookies & DMP
Marketeers and advertisers have relied on third-party tracking cookies for 25 years but now, because of ongoing concerns over data protection and online security, that is all set to change…

Core Web Vitals
Enhance your CLS and get access to our reliable and competitively priced hosting solution

Black Friday/Cyber Monday
Snack Media saw a 68.87% and 50.13% increase in Standard Display ad revenue from 2018 to 2019.

What are Advertisers Looking for in Q4?
Tips to see your site see a 20% increase in traffic, and a 75% increase in mobile CPM’s after just one month.