White Papers

Engagement in 2022

It’s all about engagement in 2022 and how to maximise this to its full potential! Check out the 3 ways we can help to improve this for you.

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Cookies

Why cookies are important, what they are and why Google is getting rid of them.

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Street Child United - New Charity Partner

In the piece we talk about our new charity partnership with Street Child United, their visions and how we’ll be working with them this year

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Seasonal Ad Spend

UK ad spend is expected to hit a whopping £8 billion over the next 6 weeks in the lead up to Christmas. So we’re looking at how our network of publishers is guaranteed a huge slice of this ‘seasonal ad spend pie’.
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Black Friday 2021

With Black Friday expected to hit $17 billion in sales this year we’re taking a look at how publishers can get get the most out of the black friday ads.

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Post-Pandemic effects of Q4 2021

More online users than ever before, more time spent online and more reasons for companies to advertise. Just a few reasons why the COVID-19 pandemic might actually positively effect Q4.

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New Season, New Demand

The digitisation of football has resulted in huge communities of online fans. Brands and agencies can now directly engage with the fans through Snack Media’s network of websites and forums.

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First Party Data

It’s becoming more and more important to understand the different types of data as data is now one of the biggest drivers of successful marketing and advertising.
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Direct Campaigns

Our dedicated sales team have always got an ear to the ground when it comes to major competitions securing direct spend and campaigns for our network.

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Viewability

With huge sums of advertiser ad spend being wasted each year we’re doing all we can to improve the value of our publishers inventory by making sure we’re hitting industry benchmarks in areas such as viewability.

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DMP

Google Chrome announced the removal of third party cookies by 2022. At Snack Media, we invested in a DMP to safeguard our network’s future advertising revenues.

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Video

For publishers, video is much more than just a method to attract readers to their brand. It is also a way to grow a website, improve search engine optimisation and revenues.

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Cookies & DMP

Marketeers and advertisers have relied on third-party tracking cookies for 25 years but now, because of ongoing concerns over data protection and online security, that is all set to change…

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Core Web Vitals

Enhance your CLS and get access to our reliable and competitively priced hosting solution

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Black Friday/Cyber Monday

Snack Media saw a 68.87% and 50.13% increase in Standard Display ad revenue from 2018 to 2019.

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What are Advertisers Looking for in Q4?

Tips to see your site see a 20% increase in traffic, and a 75% increase in mobile CPM’s after just one month.

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about how Snack Media can increase your monthly revenue

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