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Snack Summary - England win World Cup opener & English Cricket Sparkles

Snack Summary - England win World Cup opener & English Cricket Sparkles

England kicked off their World Cup campaign on Monday night and fans all over...

Harriet Lewis 22nd June 2018
Why social media at Russia 2018 will be unlike any other World Cup.

Why social media at Russia 2018 will be unlike any other World Cup.

World Cups and Olympic Games are epochal events in history. People measure their lives...

Harriet Lewis 2nd June 2018
Snack Summary - We reveal the 7th most popular 'football club' on Social Media and Borussia Dortmund 'sign' the fastest man alive
Adam Goldsmith 23rd March 2018
Snack Summary: Manchester United Launch YouTube channel and Arsenal sign a record shirt sponsorship deal

Snack Summary: Manchester United Launch YouTube channel and Arsenal sign a record shirt sponsorship deal

Manchester United have agreed to launch a channel on YouTube, becoming the last Premier...

Jodie Cormack 23rd February 2018
Snack Summary – How a podcast can transform your awareness and top clubs participating at Kiev FIFA tournament

Snack Summary – How a podcast can transform your awareness and top clubs participating at Kiev FIFA tournament

Podcasting is undergoing something of a revival at the moment, with the simple of...

Freddie Wassell 8th December 2017
The World Cup Draw: easy route for England = great opportunity for domestic sponsors

The World Cup Draw: easy route for England = great opportunity for domestic sponsors

The World Cup Draw on Friday revealed not just a great opportunity for the...

Freddie Wassell 6th December 2017
How should brands approach Russia 2018?

How should brands approach Russia 2018?

  The dust has settled, the balls have been drawn and the final Group tables...

Adam Goldsmith 6th December 2017
Snack Summary-Adidas release the 2018 World Cup football and the NBA partners with Intel for VR

Snack Summary-Adidas release the 2018 World Cup football and the NBA partners with Intel for VR

The FIFA 2018 World Cup match ball has been released by sponsor Adidas. The...

Jodie Cormack 17th November 2017
Snack Summary-Bayer Leverkusen attracts thousands of new followers and do England have a new golden generation of young stars?

Snack Summary-Bayer Leverkusen attracts thousands of new followers and do England have a new golden generation of young stars?

Football Players have a significant social impact and as a result, they can notably...

Jodie Cormack 3rd November 2017
Snack Summary-Amazon and NFL

Snack Summary-Amazon and NFL

Amazon’s third-quarter report released this week showed us that the e-commerce giant has a...

Jodie Cormack 27th October 2017
The challenges and opportunities of activating the FIFA 2018 World Cup

The challenges and opportunities of activating the FIFA 2018 World Cup

The 2018 FIFA World Cup in Russia is set to be the sporting event...

Jodie Cormack 26th October 2017
This EUROs 2016 survey identifies the ‘typical EURO 2016 fan’

This EUROs 2016 survey identifies the ‘typical EURO 2016 fan’

As time ticks down to the start of the 2016 EUROs, we have released a...

Germain Massoué 13th June 2016
Real Time, Dual Screen, Sports Behaviour...

Real Time, Dual Screen, Sports Behaviour...

eg2 Real-time, dual-screen, sports behaviour, live blog – four buzz phrases that mean very little to the average lay person yet can thoroughly enhance your sport experiences. Especially, let’s say, during England’s penultimate World Cup qualifying match against Montenegro tonight.

Mary Varney 11th October 2013