
The Importance of Spontaneity in Social Media
Last week something amazing happened on Twitter. The best thing I have ever seen seen on the social network; it was very clever, spontaneous and everyone has gone wild for it since.

Ford sets the standard at the Frankfurt IAA
At a motor show as big as the IAA (or the International Car Show for the uninformed) it can be very difficult for car companies to stand out from other car manufacturers. Some see it as a ‘bigger is better’ competition, some go for simplicity and keep it all about the cars, this year though Ford stepped outside of the box and got Snack Media on board to implement a new side to their motor show – the Social Media Team.

Football and Social Media
Social media has become a big factor in our day to day lives -fact. Whether it is checking-in to your favourite restaurant, updating your status with a funny anecdote, or tweeting a picture of a lasagne you have just made from scratch, we use it a lot. Then there’s football.