NBA
Expert perspectives on the future of sports media, audience engagement, and high-performance monetisation.
Snack Summary – Manchester United’s app soars in popularity & PSG suffer massive TV blunder
Manchester United’s official app, released late in 2018, has become one of the most...
The rise of esports within sports franchises
For the longest time the only similarity between football and video games was the...
Snack Summary – England to make World Cup bid for 2030
After England’s impressive display in the World Cup in Russia, rumours that the FA...
Snack Summary – Nike releases ‘Nothing Beats a Londoner’ ad campaign
Last week Nike released their new advertising campaign produced by Wieden & Kennedy. Within...
How different sports target their audience
Fans across the globe have certain tastes and preferences when it comes to sports...
Snack Summary: Twitch purchases the broadcasting rights for the Overwatch League and Digital Sport discovers OTT trends
2017 was a year which saw unprecedented growth in esports. This week saw one...
What the NBA in London means for Basketball in Europe
The NBA has grown to become one the biggest sports organisations in the world....
Snack Summary: Google releases top-trending searches of 2017 and Verizon agrees deal with the NFL
This week Google released its top-trending searches of 2017. Sporting events from around the...
Snack Summary-Digital Sport talk about US Sports and YouTube launches Reels
Last Week’s Digital Sport London event taught us a few things about US Sport....
Snack Summary-Adidas release the 2018 World Cup football and the NBA partners with Intel for VR
The FIFA 2018 World Cup match ball has been released by sponsor Adidas. The...
Snack Social Summary-Twitter’s GIF feature, NBA brings together one billion fans on social, and Instagram to count video views
Twitter is officially rolling out a GIF button With rumours flying around for a while...
Snack Social Summary-WhatsApp amazing figures, Super Bowl emojis, and a live score geofilter at NBA games
1 in 7 people use WhatsApp WhatsApp has officially become the second platform to...
Snack Social Summary-Twitter moments arrive in the UK, NBA surpasses 1 billion loops on Vine, and Facebook Messenger teams up with Uber
Twitter Moments officially in the UK The Twitter feature, Moments, allowing users to catch-up...
Sports & Social Media – Vine and The NBA
Vine is becoming the future of watching basketball. This commonly used phone app which...