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Snack Summary – Manchester United’s app soars in popularity & PSG suffer massive TV blunder
Manchester United’s official app, released late in 2018, has become one of the most downloaded football apps in the...
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The rise of esports within sports franchises
For the longest time the only similarity between football and video games was the EA game FIFA. But in...
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Snack Summary – England to make World Cup bid for 2030
After England’s impressive display in the World Cup in Russia, rumours that the FA would be bidding for the...
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Snack Summary – Nike releases ‘Nothing Beats a Londoner’ ad campaign
Last week Nike released their new advertising campaign produced by Wieden & Kennedy. Within hours of its release, the...
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How different sports target their audience
Fans across the globe have certain tastes and preferences when it comes to sports content creation. Whether it’s the...
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Snack Summary: Twitch purchases the broadcasting rights for the Overwatch League and Digital Sport discovers OTT trends
2017 was a year which saw unprecedented growth in esports. This week saw one of the biggest exclusive distribution...
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What the NBA in London means for Basketball in Europe
The NBA has grown to become one the biggest sports organisations in the world. Over the past decade, the...
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Snack Summary: Google releases top-trending searches of 2017 and Verizon agrees deal with the NFL
This week Google released its top-trending searches of 2017. Sporting events from around the world appear on the list....
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Snack Summary-Digital Sport talk about US Sports and YouTube launches Reels
Last Week’s Digital Sport London event taught us a few things about US Sport. On the panel – moderated...
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Snack Summary-Adidas release the 2018 World Cup football and the NBA partners with Intel for VR
The FIFA 2018 World Cup match ball has been released by sponsor Adidas. The ball which features an innovative...