Capital One Cup Live Blog Event
We are living in the age of the duel-screen, where real-time digital content is a key accompaniment to live sporting events. Though the live event itself will always take centre stage, live blogs are starting to become an increasingly vital offering from digital agencies. However, what happens when you put the two together?
Ford sets the standard at the Frankfurt IAA
At a motor show as big as the IAA (or the International Car Show for the uninformed) it can be very difficult for car companies to stand out from other car manufacturers. Some see it as a ‘bigger is better’ competition, some go for simplicity and keep it all about the cars, this year though Ford stepped outside of the box and got Snack Media on board to implement a new side to their motor show – the Social Media Team.
Football FanCast's Euro 2012 Live Blog
Snack Media ventured into new territory for Euro 2012 as Football FanCast led a live blog for the tournament’s second semi-final between Germany and Italy.
Euro 2012 was a tournament that captured the imagination of football fans from across Europe. Not only were fans engrossed by what they were seeing on their TV screens, but they were also interacting with the action on a much larger scale than ever before, with social media platforms such as Twitter playing a key role in this. Football FanCast built on this and conducted a live blog for the second Euro 2012 semi-final between Germany and Italy.