Snack Social Summary-Twitter's GIF feature, NBA brings together one billion fans on social, and Instagram to count video views
Twitter is officially rolling out a GIF button With rumours flying around for a while...
Snack Social Summary-Instagram allowing users to switch accounts, the best tweets on Twitter, and a terrible tweet from Apple CEO Tim Cook
Instagram finally allows users to switch between multiple accounts! Definitely the best social news...
Facebook and Twitter: The Unexpected Demographic
We have got to the point now where many social networks were born a...
Social Media and Fan Engagment
Over the last few months, a couple of initiatives to improve fan experience and...
Snack Social Summary-Twitter polls, Boomerang for Instagram, and a dislike button for Facebook?
We have been seeing them on the channel for a while now as the...
Snack Social Summary-Facebook's GIF profile picture, brands react to international coffee day, and branded selfies on Snapchat
The rise of video consumption has clearly not by-passed Facebook as they are now...
Snack Social Summary-YouTube's mobile session figures, NYC Uber, and Paddy Power's controversial ad
I honestly cannot remember the last time I spent more than half an hour...
Snack Social Summary-Gav Thompson appointed as Paddy Power CMO, Periscope and Meerkat banned in the NHL, and Instagram merges with Tinder
Paddy Power has taken a punt on Gav Thompson as its new Chief Marketing...
Twitter Encounters Teenage Growth Spurt
It is rare that you see a teenager that is not attached to some mobile device, texting or talking to their friends on some social network. Facebook used to be the front-runner in most popular social network, being the all-rounder that is, is what attracted teenagers. However, in a recent survey performed in the US* it was discovered that Facebook is no longer the favourite social media channel, that title now belongs to Twitter.
Instagram Starts Producing Ads
It was earlier in October that Instagram announced that they will start offering ads to their users and now the time has come where these ads have started being deployed in America.
The ads will be differentiated by the “sponsored” stamp in the top corner of the photo, where users would usually see the time stamp.
Is Snapchat the Way Forward for Marketing?
Snapchat is an unusual form of social media. Unlike Twitter, Facebook and Instagram you don’t have a timeline where you can see everything you have sent and received since you signed up; you simply receive an image, usually with some sort of note attached, have a maximum of 10 seconds to look at it and take it all in and then it’s gone. If it had a tag line it would be Carpe Diem