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How investment in women’s football is beneficial for both publishers and brands
Luck can be defined as the point at which opportunity meets preparation, as was perfectly illustrated when English women’s...
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Snack Summary – PSG secure new shirt sponsor & La Liga CEO potential successor to Richard Scudamore
Paris Saint-Germain have secured a new shirt sponsor in French hotel group AccorHotels. Accor will pay PSG nearly €50m...
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The rise of esports within sports franchises
For the longest time the only similarity between football and video games was the EA game FIFA. But in...
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Snack Summary – Uber sponsors Women’s World T20 while the FA partner with Stonewall
Stonewall and The FA launch partnership Thanks to the @FA for strengthening your commitment to make football LGBT inclusive....
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Snack Summary – Arsenal return to Adidas & new female motor racing series introduced
Arsenal will return to old roots from the beginning of 2019 with a new kit sponsorship deal in association...
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Five Events & Seven Days in Football – The Bursting of the Bubble or a New Era?
1. AMAZON & EPL – A FANG finally bites! The much-anticipated entry of the digital players failed to materialise,...