Beko's Marketing Campaign Gets 9/10
When a new campaign is released within a company the idea is to make sure it hits every target. A 360° integrated campaign – social, press, television is what delivers a successful brand campaign.
Twitter Encounters Teenage Growth Spurt
It is rare that you see a teenager that is not attached to some mobile device, texting or talking to their friends on some social network. Facebook used to be the front-runner in most popular social network, being the all-rounder that is, is what attracted teenagers. However, in a recent survey performed in the US* it was discovered that Facebook is no longer the favourite social media channel, that title now belongs to Twitter.
Instagram Starts Producing Ads
It was earlier in October that Instagram announced that they will start offering ads to their users and now the time has come where these ads have started being deployed in America.
The ads will be differentiated by the “sponsored” stamp in the top corner of the photo, where users would usually see the time stamp.
Is Snapchat the Way Forward for Marketing?
Snapchat is an unusual form of social media. Unlike Twitter, Facebook and Instagram you don’t have a timeline where you can see everything you have sent and received since you signed up; you simply receive an image, usually with some sort of note attached, have a maximum of 10 seconds to look at it and take it all in and then it’s gone. If it had a tag line it would be Carpe Diem
Football and Social Media
Social media has become a big factor in our day to day lives -fact. Whether it is checking-in to your favourite restaurant, updating your status with a funny anecdote, or tweeting a picture of a lasagne you have just made from scratch, we use it a lot. Then there’s football.
Marketing on Facebook - What Works?
Nowadays, Facebook is a key component in most business marketing campaigns. Always developing, the new features for businesses, such as paid ads, hash tags and an ever-evolving insight page, can be seen as incredibly useful. However, is this really the case? Recent research has shown that sometimes these new features can actually be harmful to your marketing campaign, and consequently hurt your business.
Facebook Changes Promotional Guidelines
It’s important to note that marketing and social media nowadays go hand-in-hand. It would be very difficult for many companies to have a successful marketing campaign and not use the likes of Twitter and Facebook to promote it.