Ford sets the standard at the Frankfurt IAA
At a motor show as big as the IAA (or the International Car Show for the uninformed) it can be very difficult for car companies to stand out from other car manufacturers. Some see it as a ‘bigger is better’ competition, some go for simplicity and keep it all about the cars, this year though Ford stepped outside of the box and got Snack Media on board to implement a new side to their motor show – the Social Media Team.