22M
Social Impressions
18%
VTR Average
5.5K
Direct Conversions
94%
Audience Match
01. The Challenge
Contextual Awareness
NBA2K needed rapid awareness uplift during the critical launch window while keeping audience quality high and creative delivery hyper-relevant to the context of live sports moments.
02. The Solution
Integrated Amplification
- Activated campaign flights around high-attention live sports events.
- Combined display, video, and social extensions to reinforce brand recall.
- Managed real-time pacing and reporting for tight optimisation loops.
"The integration of social-first distribution with premium sports inventory provided the exact touchpoints we needed to reach the gaming audience at scale."
03. The Outcome
Maximum Momentum
The launch campaign achieved broad quality reach and strong visibility across core audience segments, resulting in a measurable increase in search intent and launch-day engagement.