BoxRec - Snack Media
Case Study

BoxRec

BoxRec.com is a boxing records and statistics website that offers detailed databases of professional and amateur boxers, fight results, rankings, schedules, historical records, and boxing-related encyclopaedia content for fans, journalists, promoters, and officials.

20 M Monthly Page Views
15% Revenue Uplift
19% Impression Uplift
02. The Solution

A/B Testing

  • Through a period of 6 month AB testing against 10%, 50% and 90% Snack Media were able to outperform their current partner.

"I began working with Snack Media in March 2023. At this time, my primary advertising partner was Freestar. Aside from the superior performance from a monetisation perspective, I have also been pleased with Snack Media’s account management "

— Box Rec owner 2024