Precision at Scale
VW needed to achieve massive scale and premium quality simultaneously. The goal was to maintain safe, contextually relevant placements while ensuring clear, actionable campaign measurement across a diverse digital landscape.
Case Study
VW
Automotive Brand Lift
VW partnered with Snack Media to deliver broad, quality automotive reach in trusted premium sports environments, leveraging our unique access to engaged fan communities.
12.5M
Premium Impressions
3.2%
CTR Average
22%
Brand Lift
100%
Viewability
Architected Strategy
- Built audience and context-led media planning across premium placements.
- Optimised delivery by market and device mix for efficient outcomes.
- Provided transparent in-flight reporting and pacing visibility.
"The ability to reach a high-intent automotive audience within a premium sports context was the key driver for our campaign success."
Proven Impact
The campaign delivered stronger quality reach and significantly improved campaign confidence across key planning windows, establishing a new benchmark for VW's sports media performance.
Campaign Showcase
Review the full strategy and creative execution below.
Campaign Slide Deck Embed Area