Yield Inconsistency
Existing setup delivered inconsistent CPMs and uneven video fill during peak audience windows. RugbyPass needed stronger competition across the auction while protecting the high-quality user experience their fans expect.
Case Study
RugbyPass
Exclusive Display & Video
RugbyPass partnered with Snack Media to improve revenue consistency across premium placements, focusing on demand quality, smarter floor strategy, and reducing low-value fill.
3.5M
Monthly Fans
55%
Video Fill Uplift
2.4x
CPW Growth
12ms
Latency Reduction
Premium Demand Integration
- Introduced premium video demand paths for priority inventory segments.
- Reworked floor strategy with ongoing, data-driven test-and-learn cycles.
- Applied tighter ad quality controls to improve session value and brand safety.
"The transition to a premium demand model was seamless, and the results in yield stability have been immediate."
Optimized Revenue
The revised setup improved monetisation quality and established a clearer framework for sustained yield growth, resulting in a significant uplift in overall session value across the RugbyPass portfolio.
Monetisation Roadmap
Review the yield analysis and floor strategy below.
Monetisation Strategy Deck Area