Launch Velocity
Nike needed broad, rapid awareness at launch speed while keeping delivery highly relevant to football audiences across different countries, languages, and inventory types.
Case Study
Nike
Product Launch Awareness
We supercharged awareness around Nike's new product launch, targeting both male and female football fans across seven European markets with high-impact creative execution.
7
Target Markets
14.8M
Reach Uplift
4.8%
Engagement Rate
62%
Purchase Intent
Multi-Market Activation
- Built audience-first targeting across premium football contexts.
- Activated coordinated campaign flights across seven European markets.
- Aligned creative delivery to launch windows and high-relevance editorial environments.
"The speed and precision of the multi-market rollout was critical to capturing the launch momentum across our key European territories."
High-Quality Reach
The campaign delivered exceptional launch visibility and high-quality reach in core fan segments, outperforming original awareness benchmarks across all seven target markets.
Creative Showcase
Review the campaign creative and audience insights below.
Campaign Slide Deck Embed Area